MBA Advertising and Sales Promotion Mcq Set 8 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Advertising and Sales Promotion Mcq Set 8 Sample Test,Sample questions

Question:

"Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

1.Michael Schudson

2.Russed Colley

3.George Powell

4.American Marketing Association

Question:

A copywriter is a person who,

1.Writing text for an ad

2.Copying text from other ads

3.Editing the raw text

4.Making an ad meaningful

Question:

A short and striking or memorable phrase used in advertising is called,

1.Logo

2.Brand image

3.Slogan

4.Sign

Question:

A/An ______________ made up of the companyÂ´s own advertising staff may provide full services or a limited range of services.

1.Intrafirm agency

2.In-house agency

3.Promotional department

4.Full-service agency

Question:

Advertisements from organizations, sending message intended to influence a targeted audience is called,______

1.Image Advertising

2.Product oriented advertising

3.Advocacy advertising

4.Agenda setting ads

Question:

Advertising agencies were first developed for, and still serve, the purpose of

1.Increasing the amount of research and decision-making clients need to do

2.Mystifying ad purchasing so that clients do not attempt it on their own

3.Pushing clients to make rapid decisions

4.Simplifying and speeding the purchasing of ads for their clients

Question:

Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

1.Inclination

2.Motive

3.Competitive advantage

4.Incentive

Question:

An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

1.Semantic Ads

2.Syntactical Ads

3.Strategic Ads

4.Semiotic Ads

Question:

An opportunity to deliver an advertising element to a Website visitor,

1.Snippet

2.Banner ads

3.Pop-up ads

4.Ad request

Question:

An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

1.Production

2.Marketing

3.Relationship

4.Sales

Question:

An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________

1.Pamphlet

2.Handbill

3.Poster

4.Flier

Question:

Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

1.Flash Ads

2.Interstitial

3.Pop ups

4.GIF Animations

Question:

ASCI stands for:

1.Advertising Standards Council of India

2.Indian Council for Advertising Standards

3.American Standards Council for Institutions

4.Association of Standards Council in India

Question:

Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.

1.Post-purchase, knowledge, liking

2.Liking, attitude, conviction

3.Knowledge, liking, conviction

4.Knowledge, liking, attitude

Question:

Corporate strategy is:

1.More specific and practical than marketing strategy

2.Reactive to short-term competitive activity

3.The implementation of plans to achieve long-term aims

4.Decided by functional marketing strategy

Question:

Expand GRP;

1.Group Rating Points

2.Group Rating Programme

3.Gross Rating Points

4.Gross Ratio Points

Question:

Image advertising is a/an,

1.Advertising strategy

2.Advertising standard

3.Advertising firm

4.A type of advertisement

Question:

In a Selling Process,

1.Only standard products are sold

2.No customization required

3.The seller need not have product knowledge

4.The seller should aim at customer satisfaction

Question:

In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1.Meaningful

2.Distinctive

3.Believable

4.Remembered

Question:

Infomercials often resemble other types of television shows, including

1.Talk shows

2.Live, audience-participation shows

3.News shows

4.All of these

Question:

Market expansion is usually achieved by:

1.More effective use of distribution

2.More effective use of advertising

3.By cutting prices

4.All of the above are suitable tactics

Question:

Most advertising messages are made up of two types of elements. They are

1.Functional and persuasive

2.Expository and persuasive

3.Informational and persuasive

4.Informational and creative

Question:

No matter how big the advertising budget, advertising can succeed only if commercials:

1.are economically feasible

2.gain attention and communicate well

3.are acceptable on a global level

4.are artistically pleasing

Question:

One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

1.Attending

2.Persuasion

3.Perception

4.Presenting

Question:

One reason for using magazines as an advertising medium is

1.Their ability to target specific audiences

2.The short lead time needed to place an ad

3.Their low cost

4.The lack of noise associated with the use of magazines in the communication channel

Question:

Promotional material located in and around retail outlets is known as

1.Retail Advertising

2.Direct Advertising

3.POP advertising

4.Personal Advertising

Question:

The highest possible rate for advertising time or space.

1.Gross rate

2.Consumer rate

3.Ad rate

4.Cost

Question:

The purpose of strategic planning is to find ways in which the company can best:

1.Overcome losses

2.Use its strengths to take advantage of attractive opportunities in the environment

3.Avoid paying taxes

4.Avoid the expense of costly research and development while still getting the benefits

Question:

The purpose of strategic planning is to find ways in which the company can best:

1.Overcome losses

2.Use its strengths to take advantage of attractive opportunities in the environment

3.Avoid paying taxes

4.Avoid the expense of costly research and development while still getting the benefits

Question:

The strategy whereby a company stocks its products in as many outlets as possible is called:

1.Intensive distribution

2.Exclusive distribution

3.Selective distribution

4.Closed distribution

Question:

The Traditional Marketing style involves

1.Telemarketing

2.Digital Marketing

3.Indirect Marketing

4.Direct Marketing

Question:

The word `advertisingÂ´ is originated from;

1.Latin

2.French

3.German

4.Greek

Question:

The `hierarchy of human needsÂ´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

1.Abraham H. Maslow

2.Philip Lesley

3.Paul Lazarsfeld

4.Leon Festinger

Question:

What is the name of the first ad agency established in India?

1.Ogilvy and Mather

2.Indian Advertising Agency

3.Modern Publicity Company

4.IndiaÂ´s Advertising Company

Question:

Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

1.Cultivation Theory

2.Magic Bullet Theory

3.Cognitive Dissonance Theory

4.Diffusion of Innovations Theory

Question:

Which of the following is NOT an element of the marketing mix?

1.Distribution

2.Product

3.Target market

4.Pricing

Question:

Which of these is not a sales promotion technique?

1.Coupon

2.Questionnaire

3.Bonus pack

4.Loyalty card

Question:

Which one of the following is a good example of direct advertising?

1.Display cards

2.Display panels on vehicles

3.Window display

4.A brochure

Question:

Which type of promotional tool is non-public, immediate, customized, and interactive?

1.Segmented advertising

2.Direct marketing

3.Brand contacts

4.Public relations

Question:

Who coined the term USP?

1.Mashall McLuhan

2.Rosser Reeves

3.Michael Schudson

4.Russed Colley

Question:

Who heads the ad team?

1.Creative director

2.Market researcher

3.Copywriter

4.Film director

Question:

Who is a media planner ?

1.One who selects the clients

2.One who selects the advertising media

3.One who selects the ad egency

4.One who selects the research team

Question:

_____ is a strategy of using a successful brand name to launch a new or modified product in a new category.

1.Duo-branding

2.Line extension

3.Brand extension

4.Multi-branding

Question:

______ is quoted as "everyone lives by selling something."

1.Bill Gates

2.Robert Louis Stevenson

3.Arthur Miller

4.Henry Ford

Question:

______ is the advertisement, facing editorial pages in magazines and newspapers

1.Facing matter

2.Advertorial

3.Op-Ed Ads

4.Edit page ads

Question:

______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

1.Infotainment

2.Branded content

3.Brand distinction

4.Content selection

Question:

_______ are goods offered either free or at low cost as an incentive to buy a product.

1.Rebates

2.Premiums

3.Price packs

4.Gimmicks

Question:

_______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

1.Mass marketing

2.Market segmentation

3.Market targeting

4.Market positioning

Question:

________ describes changes in an individual's behavior arising from experience.

1.Modeling

2.Motivation

3.Perception

4.learning

Question:

`Waste circulationÂ´ means;

1.The readers of a publication who are not prospects for the product or service being advertised

2.The newspapers printed more than the subscribers need to increase readership

3.Circulation details of a publication having no authenticity

4.The ratio of circulation of a newspaper with its total readership

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MBA/MBA Advertising and Sales Promotion Mcq Set 8 Sample Test,Sample questions

Question: "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

Question: A copywriter is a person who,

Question: A short and striking or memorable phrase used in advertising is called,

Question: A/An ______________ made up of the companyÂ´s own advertising staff may provide full services or a limited range of services.

Question: Advertisements from organizations, sending message intended to influence a targeted audience is called,______

Question: Advertising agencies were first developed for, and still serve, the purpose of

Question: Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

Question: An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

Question: An opportunity to deliver an advertising element to a Website visitor,

Question: An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

Question: An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________

Question: Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

Question: ASCI stands for:

Question: Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.

Question: Corporate strategy is:

Question: Expand GRP;

Question: Image advertising is a/an,

Question: In a Selling Process,

Question: In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

Question: Infomercials often resemble other types of television shows, including

Question: Market expansion is usually achieved by:

Question: Most advertising messages are made up of two types of elements. They are

Question: No matter how big the advertising budget, advertising can succeed only if commercials:

Question: One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

Question: One reason for using magazines as an advertising medium is

Question: Promotional material located in and around retail outlets is known as

Question: The highest possible rate for advertising time or space.

Question: The purpose of strategic planning is to find ways in which the company can best:

Question: The purpose of strategic planning is to find ways in which the company can best:

Question: The strategy whereby a company stocks its products in as many outlets as possible is called:

Question: The Traditional Marketing style involves

Question: The word `advertisingÂ´ is originated from;

Question: The `hierarchy of human needsÂ´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

Question: What is the name of the first ad agency established in India?

Question: Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

Question: Which of the following is NOT an element of the marketing mix?

Question: Which of these is not a sales promotion technique?

Question: Which one of the following is a good example of direct advertising?

Question: Which type of promotional tool is non-public, immediate, customized, and interactive?

Question: Who coined the term USP?

Question: Who heads the ad team?

Question: Who is a media planner ?

Question: _____ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Question: ______ is quoted as "everyone lives by selling something."

Question: ______ is the advertisement, facing editorial pages in magazines and newspapers

Question: ______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

Question: _______ are goods offered either free or at low cost as an incentive to buy a product.

Question: _______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Question: ________ describes changes in an individual's behavior arising from experience.

Question: `Waste circulationÂ´ means;

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Question:
"Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

Question:
A copywriter is a person who,

Question:
A short and striking or memorable phrase used in advertising is called,

Question:
A/An ______________ made up of the companyÂ´s own advertising staff may provide full services or a limited range of services.

Question:
Advertisements from organizations, sending message intended to influence a targeted audience is called,______

Question:
Advertising agencies were first developed for, and still serve, the purpose of

Question:
Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.

Question:
An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

Question:
An opportunity to deliver an advertising element to a Website visitor,

Question:
An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising

Question:
An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________

Question:
Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

Question:
ASCI stands for:

Question:
Awareness, , , preference, ____ and purchase are the stages consumers move through in terms of buyer-readiness.

Question:
Corporate strategy is:

Question:
Expand GRP;

Question:
Image advertising is a/an,

Question:
In a Selling Process,

Question:
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

Question:
Infomercials often resemble other types of television shows, including

Question:
Market expansion is usually achieved by:

Question:
Most advertising messages are made up of two types of elements. They are

Question:
No matter how big the advertising budget, advertising can succeed only if commercials:

Question:
One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

Question:
One reason for using magazines as an advertising medium is

Question:
Promotional material located in and around retail outlets is known as

Question:
The highest possible rate for advertising time or space.

Question:
The purpose of strategic planning is to find ways in which the company can best:

Question:
The purpose of strategic planning is to find ways in which the company can best:

Question:
The strategy whereby a company stocks its products in as many outlets as possible is called:

Question:
The Traditional Marketing style involves

Question:
The word `advertisingÂ´ is originated from;

Question:
The `hierarchy of human needsÂ´ is a valuable guide in the process of Ad. copy formulation. Who devised it?

Question:
What is the name of the first ad agency established in India?

Question:
Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

Question:
Which of the following is NOT an element of the marketing mix?

Question:
Which of these is not a sales promotion technique?

Question:
Which one of the following is a good example of direct advertising?

Question:
Which type of promotional tool is non-public, immediate, customized, and interactive?

Question:
Who coined the term USP?

Question:
Who heads the ad team?

Question:
Who is a media planner ?

Question:
_____ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Question:
______ is quoted as "everyone lives by selling something."

Question:
______ is the advertisement, facing editorial pages in magazines and newspapers

Question:
______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

Question:
_______ are goods offered either free or at low cost as an incentive to buy a product.

Question:
_______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

Question:
________ describes changes in an individual's behavior arising from experience.

Question:
`Waste circulationÂ´ means;