MBA Advertising and Sales Promotion Mcq Set 9 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Advertising and Sales Promotion Mcq Set 9 Sample Test,Sample questions

Question:

 ______________ is used heavily when introducing a new product category.

1.Persuasive advertising

2.Inferential advertising

3.Reminder advertising

4.Informative advertising

Question:

A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

1.Organizational allowance

2.Merchandise allowance

3.Case allowance

4.Finance allowance

Question:

A Boutique agency focuses on which aspect of advertising?

1.Media

2.Retail clients

3.Planning

4.Creativity

Question:

A broadcast stationÂ´s record of its programming is known as;

1.Record

2.Log

3.Beat

4.Register

Question:

A graphical representation of the media schedule information is called a

1.A Timetable

2.A Media Plan

3.A Media Flowchart

4.Media Objectives

Question:

A great deal of advertising is directed towards ___________ of the target audience.

1.Measuring the reaction

2.Changing the perception

3.Generating a response

4.Getting the attention

Question:

A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

1.Allocating advertising expenditures

2.Identifying strategic and creative issues

3.Using new media

4.Changing communications methods

Question:

A post-campaign analysis examines

1.media and digital tear sheets for accuracy

2.costs of magazines per insertion

3.the expenditures made in media and cross-checks them

4.rate cards and costs of broadcast commercials

Question:

A Pull positioning strategy targets:

1.Distributors

2.End users

3.Suppliers

4.Stakeholders

Question:

AAAA stands for,

1.American Agency for Advertising and Awareness

2.American Association of Advertising Agencies

3.Association of Advertising Agencies in America

4.American Advertising AgenciesÂ´ Association

Question:

AAAI represents;

1.American Agency for Advertisers Information

2.Advertising Agencies Association of India

3.Association of Advertising Agencies in India

4.Indian Association of Advertising Agencies

Question:

Advertising that is under complete control of the advertiser, rather than through some established medium

1.Direct advertising

2.Brand advertising

3.Display ad

4.Classified ad

Question:

Conflicts between different levels of the same channel of distribution are referred to as:

1.Horizontal conflicts

2.Vertical conflicts

3.Layer-based conflicts

4.Parallel conflicts

Question:

Copy testing is a specialized field of marketing research that determines an adÂ´s effectiveness among consumers. It is also known as,

1.Post-testing

2.Copy tasting

3.Pre-testing

4.Primary testing

Question:

Cross Selling means;

1.Identifying customer needs

2.Convincing the customers of product benefits

3.Responding to questions and objections of customers

4.All of these

Question:

Define Audience turnover:

1.The income received from consumers

2.Annual turnover of an ad agency

3.Broadcast audience that changes over time

4.Feedback/responses from audience to an ad

Question:

Expand ISA :

1.International Society of Advertisers

2.Indian Society of Advertisers

3.International Sort of Advertisers

4.Informative and Service Advertisements

Question:

Expand `TRPÂ´.

1.Television Reader Poll

2.Television Rating Poll

3.Television Rating Points

4.Television Rating Programme

Question:

Identify the largest advertiser.

1.Wal-Mart

2.General Motors

3.Procter & Gamble

4.Xerox

Question:

Identify the theory not considered as theories of advertising;

1.Stimulus Response Theory

2.The Starch Model

3.DAGMAR Model

4.Cultivation Theory

Question:

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

1.Newspapers

2.Television

3.Direct Mail

4.Radio

Question:

In financial terms Return on Investment(ROI) is the calculation used to determine,

1.The increase in profit on an advertised product

2.The profit received for a particular product in share market

3.The relative efficacy of an ad campaign

4.The return of revenue after an ad campaign

Question:

One reason for NOT using the outdoor advertising is

1.Its local market focus

2.Its high costs

3.Its lack of visibility

4.Its inability to communicate short, pithy messages

Question:

POP advertising include ads on the following except:

1.Shopping carts

2.Shelves

3.Magazines

4.Cart straps

Question:

Printing to the edge of the page, with no margin or border:

1.Drop

2.Over Printing

3.Edged printing

4.Bleed

Question:

The consumerÂ´s conscious or unconscious decision to repurchase a brand continually,

1.Decision making

2.Consumption rate

3.Consumption strategy

4.Brand loyalty

Question:

The entire target population in a market research is called,

1.Sample

2.Stratified Sample

3.Audience

4.Universe

Question:

The first thing a reader notices in a printed advertising is the:

1.Headline

2.Illustration

3.Copy

4.Format

Question:

The last stage in the selling process is the ______________ stage.

1.Approach

2.Handling objections

3.Closing

4.Follow-up

Question:

The most important element of "marketing mix" is

1.The product

2.The price of the product

3.The advertising support

4.A sound distribution network

Question:

The research which enables an ad agency to better understand how consumers use a product or service is, ______________

1.Evaluative Research

2.Strategic research

3.Target Research

4.Consumer Research

Question:

The term marketing refers to:

1.New product concepts and improvements

2.Advertising and promotion activities

3.A philosophy that stresses customer value and satisfaction

4.Planning sales campaigns

Question:

What are the major advantages of an effective integrated advertising campaign?

1.Impact

2.Precision of message

3.Cultivation of customer relationships

4.All of the above

Question:

What is called as overrun?

1.The ad people working over time to complete an ad on time

2.The negative response of the audience when an ad exposed to them

3.Additional copies of an advertisement beyond the number actually ordered or needed

4.Trail run of an ad before it is published or broadcasted

Question:

What is the main objective of informative advertising?

1.To create selective demand

2.To stimulate primary demand

3.To keep the brand in consumers' minds during the mature stage of the product life cycle

4.None of the above

Question:

What is USP?

1.A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer

2.A quality/ feature that is not unique to a given brand/product which being advertise

3.A quality/ feature of a product/ brand similar to that of the competitorÂ´s product/ brand

4.A product that can sell well

Question:

What termed as consumer perception?

1.Consumer receives, organize, and interprets an ad

2.Consumer identifies and compare a product with the competitors product

3.The attitude of a consumer to a newly launched brand in the market

4.The method of distinguishing products of different companies

Question:

Which among them is not a function of advertising;

1.Eliminate seasonal fluctuations

2.Creates confidence in quality

3.Balancing consumersÂ´ budget

4.Increase in per-capita use

Question:

Which among them is not a function of advertising;

1.Increase sales

2.Increase in per-capita use

3.Increase the annual income of the consumer

4.Eliminate seasonal fluctuations

Question:

Which of the five major promotion tools includes press releases and special events?

1.Sales promotion

2.Personal selling

3.Direct marketing

4.Public relations

Question:

Which of the following is NOT an internal factor that influences the consumer product acquisition process include

1.Learning

2.Family

3.Self-concept

4.Perceptions

Question:

Which type of advertising objective is the most important for mature products?

1.Informative advertising

2.Comparison advertising

3.Persuasive advertising

4.Reminder advertising

Question:

Writing text for advertisements is called:

1.Ad writing

2.Art Production

3.Illustration

4.Copy writing

Question:

______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

1.Trade promotion programs

2.Consumer promotion programs

3.Cooperative advertising programs

4.Cause-related marketing programs

Question:

_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

1.Trade Advertising

2.Industrial Advertising

3.Consumer Advertising

4.Corporate Advertising

Question:

_______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

1.Guerrilla Marketing

2.Alternate Marketing

3.Bandwagon

4.Heartstrings

Question:

________ are established to influence government policy, corporate policy or public opinion.

1.Marketing Group

2.Persuasive Group

3.Lobby Group

4.Agenda setting Group

Question:

_________ is defined as the number of different people or households exposed to an advertisement.

1.Scope

2.Share

3.Reach

4.Span

Question:

`Merchandise allowanceÂ´ is a term for:

1.Display materials

2.Coupon costs

3.Free product

4.Postage costs

Question:

`SixtyÂ´ is an advertising jargon, which means;

1.A broadcast commercial runs in one minute

2.Time slot for advertisements within a broadcast programme

3.Maximum time allotted for a broadcast commercial

4.An informational advertisement programme fro 60 secs

Posted on by Online Exam TestTeam

MBA/MBA Advertising and Sales Promotion Mcq Set 9 Sample Test,Sample questions

Question: ______________ is used heavily when introducing a new product category.

Question: A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

Question: A Boutique agency focuses on which aspect of advertising?

Question: A broadcast stationÂ´s record of its programming is known as;

Question: A graphical representation of the media schedule information is called a

Question: A great deal of advertising is directed towards ___________ of the target audience.

Question: A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

Question: A post-campaign analysis examines

Question: A Pull positioning strategy targets:

Question: AAAA stands for,

Question: AAAI represents;

Question: Advertising that is under complete control of the advertiser, rather than through some established medium

Question: Conflicts between different levels of the same channel of distribution are referred to as:

Question: Copy testing is a specialized field of marketing research that determines an adÂ´s effectiveness among consumers. It is also known as,

Question: Cross Selling means;

Question: Define Audience turnover:

Question: Expand ISA :

Question: Expand `TRPÂ´.

Question: Identify the largest advertiser.

Question: Identify the theory not considered as theories of advertising;

Question: If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

Question: In financial terms Return on Investment(ROI) is the calculation used to determine,

Question: One reason for NOT using the outdoor advertising is

Question: POP advertising include ads on the following except:

Question: Printing to the edge of the page, with no margin or border:

Question: The consumerÂ´s conscious or unconscious decision to repurchase a brand continually,

Question: The entire target population in a market research is called,

Question: The first thing a reader notices in a printed advertising is the:

Question: The last stage in the selling process is the ______________ stage.

Question: The most important element of "marketing mix" is

Question: The research which enables an ad agency to better understand how consumers use a product or service is, ______________

Question: The term marketing refers to:

Question: What are the major advantages of an effective integrated advertising campaign?

Question: What is called as overrun?

Question: What is the main objective of informative advertising?

Question: What is USP?

Question: What termed as consumer perception?

Question: Which among them is not a function of advertising;

Question: Which among them is not a function of advertising;

Question: Which of the five major promotion tools includes press releases and special events?

Question: Which of the following is NOT an internal factor that influences the consumer product acquisition process include

Question: Which type of advertising objective is the most important for mature products?

Question: Writing text for advertisements is called:

Question: ______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

Question: _______ are directed at a specialized and relatively small-sized target audience such as manufactures.

Question: _______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

Question: ________ are established to influence government policy, corporate policy or public opinion.

Question: _________ is defined as the number of different people or households exposed to an advertisement.

Question: `Merchandise allowanceÂ´ is a term for:

Question: `SixtyÂ´ is an advertising jargon, which means;

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Question:
______________ is used heavily when introducing a new product category.

Question:
A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

Question:
A Boutique agency focuses on which aspect of advertising?

Question:
A broadcast stationÂ´s record of its programming is known as;

Question:
A graphical representation of the media schedule information is called a

Question:
A great deal of advertising is directed towards ___________ of the target audience.

Question:
A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

Question:
A post-campaign analysis examines

Question:
A Pull positioning strategy targets:

Question:
AAAA stands for,

Question:
AAAI represents;

Question:
Advertising that is under complete control of the advertiser, rather than through some established medium

Question:
Conflicts between different levels of the same channel of distribution are referred to as:

Question:
Copy testing is a specialized field of marketing research that determines an adÂ´s effectiveness among consumers. It is also known as,

Question:
Cross Selling means;

Question:
Define Audience turnover:

Question:
Expand ISA :

Question:
Expand `TRPÂ´.

Question:
Identify the largest advertiser.

Question:
Identify the theory not considered as theories of advertising;

Question:
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

Question:
In financial terms Return on Investment(ROI) is the calculation used to determine,

Question:
One reason for NOT using the outdoor advertising is

Question:
POP advertising include ads on the following except:

Question:
Printing to the edge of the page, with no margin or border:

Question:
The consumerÂ´s conscious or unconscious decision to repurchase a brand continually,

Question:
The entire target population in a market research is called,

Question:
The first thing a reader notices in a printed advertising is the:

Question:
The last stage in the selling process is the ______________ stage.

Question:
The most important element of "marketing mix" is

Question:
The research which enables an ad agency to better understand how consumers use a product or service is, ______________

Question:
The term marketing refers to:

Question:
What are the major advantages of an effective integrated advertising campaign?

Question:
What is called as overrun?

Question:
What is the main objective of informative advertising?

Question:
What is USP?

Question:
What termed as consumer perception?

Question:
Which among them is not a function of advertising;

Question:
Which among them is not a function of advertising;

Question:
Which of the five major promotion tools includes press releases and special events?

Question:
Which of the following is NOT an internal factor that influences the consumer product acquisition process include

Question:
Which type of advertising objective is the most important for mature products?

Question:
Writing text for advertisements is called:

Question:
______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

Question:
_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

Question:
_______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

Question:
________ are established to influence government policy, corporate policy or public opinion.

Question:
_________ is defined as the number of different people or households exposed to an advertisement.

Question:
`Merchandise allowanceÂ´ is a term for:

Question:
`SixtyÂ´ is an advertising jargon, which means;