MBA Brand Management MCQ Set 3 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Brand Management MCQ Set 3 Sample Test,Sample questions

Question:

Brands are diversified because:

1.It is essential for brand survival

2.Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.

3.Cost-cutting is possible by advertising products with the same brand name

4.All of the given options

Question:

Brand assets include:

1.The name of the brand

2.Reputation, relevance, and loyalty

3.Less quality complaints

4.All of the given options

Question:

Brand awareness consists of brand recognition and brand ______

1.Growth

2.Recall

3.Presence

4.Identity

Question:

Brand element is also known as _____

1.Awareness

2.Recall

3.Identity

4.Image

Question:

Brand feelings are customers' emotional responses and _________ with respect to the brand.

1.Actions

2.Interaction

3.Reactions

4.All of the above

Question:

Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

1.Brand value

2.Brand image

3.Advertising

4.Brand personality

Question:

Brand knowledge refers to brand ____

1.Awareness

2.Recall

3.Personality

4.Persona

Question:

Brand management came into being for which of the following reasons:

1.Companies wanted to achieve scale economies.

2.It supplemented financial management practices

3.It suited production and operations personnel

4.Companies wanted to differentiate their products and highlight distinctions in a competitive environment.

Question:

Brand personality is a set of _________ characteristics associated with the brand.

1.Human

2.Computer

3.Product

4.Artificial Intelligence

Question:

Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.

1.Growth

2.Activity

3.Judgment

4.Creativity

Question:

Brand which is result of extension in brand or sub-brand is classified as

1.brand extension

2.sub-brand

3.parent brand

4.product extension

Question:

Brand ______ is a customer's personal opinion about a brand.

1.Judgment

2.Image

3.Identity

4.Personality

Question:

Branding strategy is also called

1.brand architecture

2.branding rate

3.brand earnings

4.brand responsiveness

Question:

Brands are born out of the following strategies:

1.Segmentation and differentiation strategies

2.Promotion strategies

3.Good purchasing and supply chain strategies

4.All of the given options

Question:

Brands like to stay contemporary because of:

1.Others do it

2.Staying attractive

3.Upholding the contract

4.None of the given options

Question:

Building brand equity through leveraging secondary brand associations is an _________ approach.

1.Direct

2.Special

3.Procured

4.Indirect

Question:

Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

1.Marketing

2.Finance

3.Production

4.Promotion

Question:

Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

1.Marketing

2.Finance

3.Production

4.Visual display

Question:

Buying goods and services for further processing or for use in the production process refers to which of the following markets?

1.Consumer markets

2.Government markets

3.Business markets

4.International markets

Question:

Careful brand management look for to build product or services related to the

1.target audience

2.cost

3.profit

4.all of answers are correct

Question:

Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

1.The name should be memorable and easy to pronounce

2.The name must be checked by experts to ensure it doesn't infringe on another company's brand name

3.The name should have positive associations with the benefits and features of the product

4.The brand name must be modern and contemporary

Question:

Clarity about dimensions of brands means the clarity in

1.The functions of brand

2.The aspects of differentiation

3.Both of the given options

4.None of the given options

Question:

Clearness regarding proportions of brands is clarity in

1.functions of brand

2.aspects of differentiation

3.both of given options

4.none of given options

Question:

Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

1.television

2.newspaper

3.radio

4.new media

Question:

Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

1.Synergistic approach

2.Creative mix

3.Advertising impression

4.Advertising response curve

Question:

Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

1.Media vehicles

2.Advertising messages

3.Brand

4.Channels

Question:

Continuously renewing the difference makes your product _____

1.Look superior

2.Highly unacceptable

3.Not conforming with market standards of evolving changes

4.Conforming to the changing behavior and beliefs of customers

Question:

Continuously renewing the difference makes your product _________.

1.Look superior

2.Highly unacceptable

3.Not conforming with market standards of evolving changes

4.Conforming to the changing behavior and beliefs of customers

Question:

Creating and securing a brand name in the physical world requires extensive marketing. ______

1.Research

2.strategy

3.effort

4.Media

Question:

Critical success factors for a firm include:

1.Changing lifestyles and attitudes

2.Low-cost production efficiency

3.Both of the given options

4.None of the given options

Question:

Customers'_________ have become the order of the day.

1.endorsement

2.information

3.awareness

4.knowledge

Question:

Cyber consumers are not ____

1.active

2.passive

3.homogeneous

4.heterogeneous

Question:

Delivery services offered by restaurants and other food chains in our market on phone calls are examples of

1.Sales promotion

2.Direct marketing

3.Publicity

4.Personal selling

Question:

Demographics in media planning deal with

1.The study of populations

2.The psychology of the consumer

3.The study of media channel

4.The study of product

Question:

Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

1.geographic

2.natural

3.confined

4.cultural

Question:

Digital technology is changing the way _________ relate to products and markets.

1.manufactures

2.consumer

3.delears

4.industry

Question:

Diversification is best described as which of the following?

1.Existing products in new markets

2.Existing products in existing markets

3.New products for new markets

4.New products for existing markets

Question:

e-Tailing will have to co-exist with _________ retailing.

1.e-Commerce

2.traditional

3.mobile

4.integrated

Question:

Factors affecting the choice of distribution channel include

1.Customer value

2.Sales revenues

3.Both of the given options

4.None of the given options

Question:

Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

1.Customer values

2.Brand values

3.Organizational goals

4.Brand associations

Question:

For communication to be effective it should be:

1.Repetitive

2.Reinforcing

3.Both of the given options

4.None of the given options

Question:

Good _________ offers various benefits to the brand and the company.

1.Communication

2.Variety

3.Positioning

4.Placement

Question:

Gross impressions means

1.The percentage of the target audience exposed to a message

2.All possible exposures to a given medium at a given time

3.Both a and b above

4.The standard for a communication message to have an impact on the consumer

Question:

Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

1.undermining competitive competencies

2.building customer loyalty

3.milking the market for product desires

4.renewing a customer base

Question:

If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

1.Marketing

2.Commercial

3.Social

4.promotion

Question:

The controllable variables a company puts together to satisfy a target group is called the ____

1.Marketing strategy

2.Marketing mix

3.Strategic planning

4.Marketingconcept

Question:

Which one of the following is the best example of implicit promise?

1.Personal computer

2.Furniture

3.Green tea

4.Crockery

Question:

Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

1.Customers

2.Competitors

3.General Managers

4.Brand owners

Question:

While defining the industry during the analysis, brand managers must consider

1.The range of products and services offered by the industry

2.A picture of the geographic scope of the industry

3.Both of the given options

4.None of the given options

Question:

With the effort of team of professionals in a company, produce end product which isrelated to the ____

1.Brand creation

2.Idea creation

3.Brand management

4.Marketing management

Posted on by Online Exam TestTeam

MBA/MBA Brand Management MCQ Set 3 Sample Test,Sample questions

Question: Brands are diversified because:

Question: Brand assets include:

Question: Brand awareness consists of brand recognition and brand ______

Question: Brand element is also known as _____

Question: Brand feelings are customers' emotional responses and _________ with respect to the brand.

Question: Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

Question: Brand knowledge refers to brand ____

Question: Brand management came into being for which of the following reasons:

Question: Brand personality is a set of _________ characteristics associated with the brand.

Question: Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.

Question: Brand which is result of extension in brand or sub-brand is classified as

Question: Brand ______ is a customer's personal opinion about a brand.

Question: Branding strategy is also called

Question: Brands are born out of the following strategies:

Question: Brands like to stay contemporary because of:

Question: Building brand equity through leveraging secondary brand associations is an _________ approach.

Question: Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

Question: Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

Question: Buying goods and services for further processing or for use in the production process refers to which of the following markets?

Question: Careful brand management look for to build product or services related to the

Question: Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

Question: Clarity about dimensions of brands means the clarity in

Question: Clearness regarding proportions of brands is clarity in

Question: Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

Question: Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

Question: Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

Question: Continuously renewing the difference makes your product _____

Question: Continuously renewing the difference makes your product _________.

Question: Creating and securing a brand name in the physical world requires extensive marketing. ______

Question: Critical success factors for a firm include:

Question: Customers'_________ have become the order of the day.

Question: Cyber consumers are not ____

Question: Delivery services offered by restaurants and other food chains in our market on phone calls are examples of

Question: Demographics in media planning deal with

Question: Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

Question: Digital technology is changing the way _________ relate to products and markets.

Question: Diversification is best described as which of the following?

Question: e-Tailing will have to co-exist with _________ retailing.

Question: Factors affecting the choice of distribution channel include

Question: Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

Question: For communication to be effective it should be:

Question: Good _________ offers various benefits to the brand and the company.

Question: Gross impressions means

Question: Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

Question: If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

Question: The controllable variables a company puts together to satisfy a target group is called the ____

Question: Which one of the following is the best example of implicit promise?

Question: Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

Question: While defining the industry during the analysis, brand managers must consider

Question: With the effort of team of professionals in a company, produce end product which isrelated to the ____

More MCQS

Search

Olete Team

Question:
Brands are diversified because:

Question:
Brand assets include:

Question:
Brand awareness consists of brand recognition and brand ______

Question:
Brand element is also known as _____

Question:
Brand feelings are customers' emotional responses and _________ with respect to the brand.

Question:
Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

Question:
Brand knowledge refers to brand ____

Question:
Brand management came into being for which of the following reasons:

Question:
Brand personality is a set of _________ characteristics associated with the brand.

Question:
Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.

Question:
Brand which is result of extension in brand or sub-brand is classified as

Question:
Brand ______ is a customer's personal opinion about a brand.

Question:
Branding strategy is also called

Question:
Brands are born out of the following strategies:

Question:
Brands like to stay contemporary because of:

Question:
Building brand equity through leveraging secondary brand associations is an _________ approach.

Question:
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

Question:
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

Question:
Buying goods and services for further processing or for use in the production process refers to which of the following markets?

Question:
Careful brand management look for to build product or services related to the

Question:
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

Question:
Clarity about dimensions of brands means the clarity in

Question:
Clearness regarding proportions of brands is clarity in

Question:
Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

Question:
Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

Question:
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

Question:
Continuously renewing the difference makes your product _____

Question:
Continuously renewing the difference makes your product _________.

Question:
Creating and securing a brand name in the physical world requires extensive marketing. ______

Question:
Critical success factors for a firm include:

Question:
Customers'_________ have become the order of the day.

Question:
Cyber consumers are not ____

Question:
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of

Question:
Demographics in media planning deal with

Question:
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

Question:
Digital technology is changing the way _________ relate to products and markets.

Question:
Diversification is best described as which of the following?

Question:
e-Tailing will have to co-exist with _________ retailing.

Question:
Factors affecting the choice of distribution channel include

Question:
Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

Question:
For communication to be effective it should be:

Question:
Good _________ offers various benefits to the brand and the company.

Question:
Gross impressions means

Question:
Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

Question:
If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

Question:
The controllable variables a company puts together to satisfy a target group is called the ____

Question:
Which one of the following is the best example of implicit promise?

Question:
Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

Question:
While defining the industry during the analysis, brand managers must consider

Question:
With the effort of team of professionals in a company, produce end product which isrelated to the ____