A ______________ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.
1.Production.
2.Consumption
3.Service.
4.all of the above.
Bundle pricing is.
1.Providing a bundle of benefits for one price.
2.Packaging a group of products together.
3.Providing a group of prices for one product category.
4.Selling.
Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
1.Time.
2.Place.
3.Form.
4.Profession
fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ________
1.Standardization.
2.Grading.
3.Packaging.
4.Labeling.
Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on _________
1.Environment.
2.Organization.
3.Products.
4.Consumption
In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and _______
1.Physical evidence.
2.Publicity.
3.Packaging.
4.all of the above.
In _____ manufacturers supply products to a limited number of outlets in the target market.
1.Selective distribution
2.Geographical distribution
3.Intensive distribution.
4.executive distribution.
In ________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.
1.Demographic.
2.Economic.
3.Psychographic.
4.Geographic.
In ______________ stage a product is well established in the market.
1.Growth.
2.Maturity.
3.Introduction.
4.None of these.
Industrial product are ______________ products.
1.B2B.
2.B2C.
3.F M C G.
4.Convenience.
Marketing is a process which aims at ________
1.Satisfaction of customer needs.
2.Selling products.
3.Production.
4.Profit making.
Medical treatment with ayurvedic Massage is an example of:
1.Pure tangible.
2.Hybrid.
3.Pure service.
4.None of these.
Modern marketing begins and ends with the _______
1.Sales.
2.Products.
3.Customers.
4.Price.
Premium pricing is also termed as _______
1.High pricing.
2.Medium.
3.Low.
4.None of these.
Romance motive is a type of ________
1.Emotional.
2.Rational.
3.Patronage.
4.social.
The concept which deals with the entire process from production to delivery of goods is known as _____
1.S C M.
2.V M S.
3.Logistics.
4.Distribution.
The four Ps are characterized as being ________
1.Product, Positioning, place and price..
2.Product, Production, price and place
3.Promotion, place, positioning, production
4.Product, place, price and promotion.
The marketing outcomes of a product is known as _______
1.Profit.
2.Brand loyalty.
3.Branding.
4.Brand equity.
The most formal definition of marketing is _______
1.Meeting needs profitability.
2.Improving the quality of life for consumers.
3.the 4 Ps
4.an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.
The number of customers exposed to the brand is called _______
1.Brand licensing.
2.Brand awareness.
3.Brand equity.
4.Positioning.
Today, companies have to manage relation with their _______ in order to ensure timely supplies and meet customers' requirements.
1.Customers.
2.Government.
3.Suppliers.
4.International market.
Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
1.Differentiated.
2.Focus.
3.Customized.
4.None of these.
Under ______________ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
1.Administered.
2.Product line pricing
3.Captive product.
4.Mark-up pricing.
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be _____
1.Rational.
2.Emotional.
3.Product.
4.None of these.
When backed by buying power, wants become ______
1.Social needs.
2.Exchanges.
3.Demands.
4.Physical needs.
Which company is the pioneer in direct marketing.
1.Johnson&Johnson.
2.Eureka Forbes.
3.Avon cosmetics.
4.Cypla.
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges;
1.Frequency marketing.
2.Event marketing.
3.Viral marketing.
4.None of these.
Which of the following is known as market aggregation?
1.Social marketing.
2.De-marketing.
3.Niche marketing.
4.Mass marketing.
Which of the following is not a non-store retailing:
1.Tele marketing.
2.Direct marketing.
3.Kiosk marketing.
4.Retail chains.
Which of the following is not a risk in internet based transaction:
1.Earns dropping.
2.Spoofing.
3.encryption.
4.Unauthorized action.
Which of the following is not an e-marketing tool?
1.I-Radio.
2.Mobile phone.
3.I-Kiosks.
4.Cinema.
Which of the following is not an element of promotion mix?
1.Branding.
2.Advertisement.
3.Sales promotion.
4.Personal selling.
Which of the following is not an element of service marketing mix?
1.Hospital.
2.Banking.
3.Insurance.
4.None of these.
Which one of the following is not a sales promotion tool:
1.Advertisement.
2.Discount.
3.Dealer contest.
4.Consumer contest.
______ goods are those which a consumer buys after comparing the suitability, quality, Puce etc. of different brands.
1.Specialty.
2.Convenience.
3.Shopping.
4.Unsought.
______ is a paid form of communication by an identified sponsor.
1.Product.
2.Service.
3.Advertisement.
4.None of these.
______ means giving a name to the product by which it should become known and familiar among the public.
1.Branding.
2.Promotion.
3.Pricing.
4.None of these.
______ refers to gifts given to dealers or to sales force to push the manufacturers product.
1.Trade allowances.
2.Specialty advertising
3.Dealer contests.
4.Co-operative advertising.
_______ helps to understand how consumers are influenced by their environment.
1.Consumer behavior
2.Motives.
3.Perception.
4.Learning.
_______ is a strategy designed to cultivate customer loyalty, interaction and long-term association with the company.
1.Viral marketing.
2.Relationship marketing.
3.Social marketing.
4.De-marketing.
_______ is called shopping by post
1.Self service store.
2.Direct marketing
3.Department stores.
4.Mail order business.
_______ is the strong feeling , desire emotion make the buyer a product.
1.Buying motive.
2.Demand.
3.Price.
4.Quality.
________ is a process of identifying the areas of market that are different from one another.
1.Marketing.
2.Segmentation.
3.Promotion.
4.Targeting.
________ refers to word of mouth through electronic channels.
1.E-Advertising.
2.E-Commerce.
3.E-Cash.
4.Viral marketing.
________ simply refers to product planning.
1.Merchandising
2.Selling.
3.Operating.
4.Emotional.
_________ marketing is based on interactions and dialogues.
1.De-marketing.
2.Viral marketing.
3.E-commerce.
4.Relationships.
_________ segmentation classifies consumers on the basis of age, sex, income and occupation.
1.Psychological.
2.Geographic.
3.Demographic.
4.behavioral.
___________ includes debit cards, credit cards, smart cards etc.
1.E-branding
2.E-Cash.
3.E-mail.
4.social.
___________ is a creative presentation of and message to make impact on the audience.
1.Product.
2.Ad copy.
3.Budget.
4.All of these.
___________ is a process of transforming information and experience into knowledge.
1.Marketing.
2.Positioning.
3.Perception.
4.Learning.