MBA Marketing Management Mcq Set 8 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

A major portion of the rural population consists of ________ income groups.

1.Low

2.high

3.medium

4.All of these

Question:

A person who purchases a product or service either for his own consumption or for others is known as ________

1.Buyer

2.Customer

3.Consumer

4.None of these

Question:

A price reduction to buyers who pay their bills promptly is called.

1.Trade discount

2.Cash discount

3.Seasonal discount

4.Quality discount

Question:

All forces or factors that effect marketing policies, decisions and operations of a business constitute _____

1.Marketing mix

2.Marketing environment

3.Marketing control

4.None of these

Question:

Dealer promotion is also known as

1.Trade promotion

2.Goods promotion

3.Commerce promotion

4.None of these

Question:

Direct marketing is found more suitable to which of the following products?

1.Agriculture products

2.TV

3.Shoes

4.Vacuum cleaner

Question:

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ____

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market

Question:

If goods directly move from producer to consumer, it is known as

1.One level channel

2.Zero level channel

3.Two level channel

4.None of these

Question:

In a small market ______ is better

1.Three level channel

2.Two level channel

3.Direct marketing

4.All of these

Question:

Market where shares, debentures, bonds etc of companies are bought and sold.

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these

Question:

Markets which are organized and regulated by statutory measure are

1.Regulated markets

2.Unregulated markets

3.World market

4.None of these

Question:

Medical treatment with ayurvedic massage is an example of

1.Pure tangible good

2.hybrid

3.pure service

4.None of these

Question:

Permanent rural market with continuous trading activity is called _______

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market

Question:

Products seen as only suitable in one single market

1.Local Products

2.Multinational Products

3.International Products

4.Global Products

Question:

Profit through Customer Satisfaction Is aimed in ______ Concept

1.Production

2.Holistic

3.Marketing

4.Selling

Question:

Rising profits is a feature of _________ stage of PLC.

1.Growth

2.Introduction

3.Maturity

4.Saturation

Question:

Rural consumers are _________

1.Price sensitive

2.less price sensitive

3.quality conscious

4.None of these

Question:

Selling includes __________

1.Advertising

2.Transfer of title from the seller to the buyer

3.Sales promotion

4.None of these

Question:

Serving a small market not served by competitors is known as ______

1.Local marketing

2.Niche marketing

3.Segment marketing

4.Individual marketing

Question:

Smaller companies tying up with leading companies to distribute through its network is known as _______ Distribution.

1.Syndicated

2.selective

3.exclusive

4.Intensive

Question:

Sub-dividing of market into homogeneous sub-sections of customers is known as

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these

Question:

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Penetration Pricing

Question:

The companies that have become a tried and trusted household name are

1.Positioned by Product Attributes and Benefits

2.Positioned by Brand Endorsement

3.Positioned by use, Occasion and Time

4.Positioned by Corporate Identity

Question:

The only revenue producing element in the marketing mix is.

1.Product

2.Price

3.Place

4.promotion

Question:

The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these

Question:

The process of direct communication between the sales person and a prospect is called

1.Personal selling

2.Direct marketing

3.Advertising

4.None of these

Question:

The set of all the products a firm made available to consumers buy is called.

1.Product line

2.Product mix

3.Product category

4.None of these

Question:

The strategy of using as many out lets as possible is called

1.Intensive distribution

2.Cohesive distribution

3.Wide distribution

4.All of these

Question:

The term ______ Marketing was coined by Steven Jurvetson in 1997.

1.Word of mouth

2.viral

3.guerilla

4.morph

Question:

Using the names of company's powerful brands for line extentions is _______

1.Positioning by Product Attributes and Benefits

2.Positioning by Brand Endorsement

3.Positioning by use, Occasion and Time

4.Positioning by Corporate Identity

Question:

Utilizing electronic medium in everyday business activities is known as

1.E-marketing

2.E-business

3.E-commerce

4.None of these

Question:

Which of the following is against marketing concept ?

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.

Question:

Which of the following is not a non store retailing ?

1.Kiosk marketing

2.retail chains

3.Direct marketing

4.telemarketing

Question:

Which of the following is not a risk in internet based transaction

1.eavesdropping

2.spoofing

3.encryption

4.unauthorized action

Question:

Which of the following is not a type of e-payment system.

1.ETB

2.EFT

3.E-cash

4.None of these

Question:

Which of the following is not an element of service marketing mix?

1.People

2.packaging

3.process

4.Physical evidence.

Question:

Yellow goods include ______ goods.

1.Red & white

2.White & brown

3.Orange & red

4.White & orange

Question:

_____ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1.Matter

2.ad medium

3.ad copy

4.None of these

Question:

______ factor is not considered as an important one while selecting channel of distribution

1.Product

2.Market factor

3.Colour

4.None of these

Question:

______ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

1.Hacking

2.Spoofing

3.Eavesdropping

4.Phishing

Question:

______ is also called ambush marketing.

1.Event marketing

2.morph marketing

3.guerilla marketing

4.None of these

Question:

______ is not an e-payment media.

1.Credit card

2.Debit card

3.Electronic cheque

4.Wallet

Question:

_______ Is a specialized form of online identity theft.

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing

Question:

_______ is not a step in advertising campaign

1.Market analysis

2.Determining ad Objectives

3.Selecting ad media

4.Supply of goods

Question:

_______ is not included in the product factor

1.Physical nature

2.Technical nature

3.Suitability

4.None of these

Question:

_______ is the marketing of a social message with a view to change behavior of people's habit.

1.Green marketing

2.Social marketing

3.Gaimatias marketing

4.None of these

Question:

________ is not a consumer promotion scheme

1.Samples

2.Advertising material

3.Coupons

4.Rebates

Question:

_________ are generally food stores that are much smaller in size than in supermarkets.

1.Convenient store

2.Discount store

3.Specialty store

4.None of these

Question:

__________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

1.E-advertising

2.E-branding

3.E-commerce

4.E-marketing

Question:

__________ is not a vertically integrated channel

1.Admininisterd

2.Contractual

3.Corporate

4.None of these

Posted on by Online Exam TestTeam

More MCQS

Search

Olete Team

Online Exam TestTop Tutorials are Core Java,Hibernate ,Spring,Sturts.The content on Online Exam Testwebsite is done by expert team not only with the help of books but along with the strong professional knowledge in all context like coding,designing, marketing,etc!

MBA/MBA Marketing Management Mcq Set 8 Sample Test,Sample questions

Question: A major portion of the rural population consists of ________ income groups.

Question: A person who purchases a product or service either for his own consumption or for others is known as ________

Question: A price reduction to buyers who pay their bills promptly is called.

Question: All forces or factors that effect marketing policies, decisions and operations of a business constitute _____

Question: Dealer promotion is also known as

Question: Direct marketing is found more suitable to which of the following products?

Question: General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ____

Question: If goods directly move from producer to consumer, it is known as

Question: In a small market ______ is better

Question: Market where shares, debentures, bonds etc of companies are bought and sold.

Question: Markets which are organized and regulated by statutory measure are

Question: Medical treatment with ayurvedic massage is an example of

Question: Permanent rural market with continuous trading activity is called _______

Question: Products seen as only suitable in one single market

Question: Profit through Customer Satisfaction Is aimed in ______ Concept

Question: Rising profits is a feature of _________ stage of PLC.

Question: Rural consumers are _________

Question: Selling includes __________

Question: Serving a small market not served by competitors is known as ______

Question: Smaller companies tying up with leading companies to distribute through its network is known as _______ Distribution.

Question: Sub-dividing of market into homogeneous sub-sections of customers is known as

Question: The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Question: The companies that have become a tried and trusted household name are

Question: The only revenue producing element in the marketing mix is.

Question: The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Question: The process of direct communication between the sales person and a prospect is called

Question: The set of all the products a firm made available to consumers buy is called.

Question: The strategy of using as many out lets as possible is called

Question: The term ______ Marketing was coined by Steven Jurvetson in 1997.

Question: Using the names of company's powerful brands for line extentions is _______

Question: Utilizing electronic medium in everyday business activities is known as

Question: Which of the following is against marketing concept ?

Question: Which of the following is not a non store retailing ?

Question: Which of the following is not a risk in internet based transaction

Question: Which of the following is not a type of e-payment system.

Question: Which of the following is not an element of service marketing mix?

Question: Yellow goods include ______ goods.

Question: _____ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Question: ______ factor is not considered as an important one while selecting channel of distribution

Question: ______ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

Question: ______ is also called ambush marketing.

Question: ______ is not an e-payment media.

Question: _______ Is a specialized form of online identity theft.

Question: _______ is not a step in advertising campaign

Question: _______ is not included in the product factor

Question: _______ is the marketing of a social message with a view to change behavior of people's habit.

Question: ________ is not a consumer promotion scheme

Question: _________ are generally food stores that are much smaller in size than in supermarkets.

Question: __________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Question: __________ is not a vertically integrated channel

More MCQS

Search

Olete Team

Question:
A major portion of the rural population consists of ________ income groups.

Question:
A person who purchases a product or service either for his own consumption or for others is known as ________

Question:
A price reduction to buyers who pay their bills promptly is called.

Question:
All forces or factors that effect marketing policies, decisions and operations of a business constitute _____

Question:
Dealer promotion is also known as

Question:
Direct marketing is found more suitable to which of the following products?

Question:
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ____

Question:
If goods directly move from producer to consumer, it is known as

Question:
In a small market ______ is better

Question:
Market where shares, debentures, bonds etc of companies are bought and sold.

Question:
Markets which are organized and regulated by statutory measure are

Question:
Medical treatment with ayurvedic massage is an example of

Question:
Permanent rural market with continuous trading activity is called _______

Question:
Products seen as only suitable in one single market

Question:
Profit through Customer Satisfaction Is aimed in ______ Concept

Question:
Rising profits is a feature of _________ stage of PLC.

Question:
Rural consumers are _________

Question:
Selling includes __________

Question:
Serving a small market not served by competitors is known as ______

Question:
Smaller companies tying up with leading companies to distribute through its network is known as _______ Distribution.

Question:
Sub-dividing of market into homogeneous sub-sections of customers is known as

Question:
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Question:
The companies that have become a tried and trusted household name are

Question:
The only revenue producing element in the marketing mix is.

Question:
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Question:
The process of direct communication between the sales person and a prospect is called

Question:
The set of all the products a firm made available to consumers buy is called.

Question:
The strategy of using as many out lets as possible is called

Question:
The term ______ Marketing was coined by Steven Jurvetson in 1997.

Question:
Using the names of company's powerful brands for line extentions is _______

Question:
Utilizing electronic medium in everyday business activities is known as

Question:
Which of the following is against marketing concept ?

Question:
Which of the following is not a non store retailing ?

Question:
Which of the following is not a risk in internet based transaction

Question:
Which of the following is not a type of e-payment system.

Question:
Which of the following is not an element of service marketing mix?

Question:
Yellow goods include ______ goods.

Question:
_____ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Question:
______ factor is not considered as an important one while selecting channel of distribution

Question:
______ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

Question:
______ is also called ambush marketing.

Question:
______ is not an e-payment media.

Question:
_______ Is a specialized form of online identity theft.

Question:
_______ is not a step in advertising campaign

Question:
_______ is not included in the product factor

Question:
_______ is the marketing of a social message with a view to change behavior of people's habit.

Question:
________ is not a consumer promotion scheme

Question:
_________ are generally food stores that are much smaller in size than in supermarkets.

Question:
__________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Question:
__________ is not a vertically integrated channel