MBA Marketing Management Mcq Set 9 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

"We guarantee every product we sell" appeal to ______ motive

1.Curosity

2.Variety

3.Quality

4.Comfort

Question:

A good catchy phrase used and repeated often in an advertisement is _____

1.Idea

2.Brand name

3.Trade mark

4.Slogans

Question:

Advocacy advertising is also called

1.Support advertising

2.Rapport advertising

3.Cause advertising

4.None of these

Question:

AIDAS stands for

1.Attention, Interest, Desire, Action, Satisfaction

2.Action, Interest, Decision , Attention, Service

3.Attention, Interest, Attitude, Action, Satisfaction

4.None of these

Question:

An airline working with a tour operator or a hotel group is an example of ______________ marketing

1.Partnership

2.viral

3.guerilla

4.morph

Question:

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

1.Total market approach

2.Concentration approach

3.Multi-segment approach

4.None of these

Question:

Anything that has the ability to satisfy a consumer need is known as ________

1.Price

2.Package

3.Product

4.promotion

Question:

Blue revolution refers to

1.Aquaculture

2.milk

3.poultry

4.None of these

Question:

Branding is a function of _______

1.Research

2.Exchange

3.Physical supply

4.Facilitating.

Question:

Brands owned and developed by producers are known as

1.Manufacturer brands

2.Individual brands

3.Family brands

4.Dealer

Question:

Goods are sold in small packets in ________ markets.

1.Urban

2.Rural

3.World

4.None of these

Question:

Many companies are now turning their attention to ______ markets.

1.Urban

2.Rural

3.world

4.None of these

Question:

Market where money is lend and borrowed

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these

Question:

Marketing is important to

1.Economy

2.Companies

3.Consumers

4.All of these

Question:

Markets located in the heart of the region specializing in few crops like banana, onions etc are called _____

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market

Question:

Profiling the rural market is a part of _____ stage of rural marketing strategy.

1.Planning

2.execution

3.feedback

4.None of these

Question:

Services are _________

1.Intangible

2.perishable

3.both a & b

4.None of these

Question:

Setting price on the basis of the total cost per unit is known as _______

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing

Question:

The basic objective behind the ______ is to add value to the product significantly for winning the customers' loyalty.

1.Event marketing

2.morph marketing

3.guerilla marketing

4.None of these

Question:

The concentration of all marketing efforts on one selected segment within the total market.

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing

Question:

The financial exchange that takes place online between buyers and sellers is known as

1.E-branding

2.E-marketing

3.E-advertisement

4.E-payment system

Question:

The group of elements price, product, promotion and place constitute

1.market mix

2.marketing mix

3.product mix

4.promotion mix

Question:

The marketing side of E-commerce is known as ________

1.E-marketing

2.E-business

3.Interactive marketing

4.None of these

Question:

The retailer sells goods in ______

1.Huge quantity

2.Small quantity

3.Not sufficient

4.None of these

Question:

The strategy of choosing one attribute to excel to create competitive advantage is known as

1.Under positioning

2.Unique selling proposition

3.Over positioning

4.None of these

Question:

The word channel is derived from the French word,

1.Cann

2.Chaan

3.Canal

4.None of these

Question:

Transport system creates _______ utility.

1.Place utility

2.Time utility

3.Customer utility

4.All of these

Question:

When there is a large potential market for a product, the firm will adopt.

1.Skimming price policy

2.Penetration price policy

3.Premium price policy

4.None of these

Question:

Where sellers combine several products in the same package is known as ______

1.Psychological Pricing

2.Captive Product Pricing

3.Product Bundle Pricing

4.Promotional Pricing

Question:

Which company is the pioneer in the direct marketing ?

1.Cypla

2.Avon cosmetics

3.Johnson & Johnson

4.Eureka Forbs

Question:

Which is not a level of brand loyality.

1.Brand preference

2.Brand recognition

3.Brand insistence

4.Brand equity

Question:

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1.Frequency marketing

2.event marketing

3.viral marketing

4.none of these

Question:

Which of the following is a major advantage of personal selling ?

1.targeted message

2.reach and frequency

3.more sales

4.None of these

Question:

Which of the following is a method of Competition Based Pricing

1.Going Rate Pricing

2.Sealed Bid Pricing

3.Customary Pricing

4.All of these

Question:

Which of the following is importance of e-marketing?

1.sell

2.serve

3.sizzle

4.All of these

Question:

Which of the following is not a method of cost based pricing

1.Cost Plus Pricing

2.Marginal Cost Pricing

3.Differential Pricing

4.target pricing

Question:

Which of the following is not a sales promotion tool

1.Discount

2.Dealer contest

3.Advertisement

4.Consumer contest.

Question:

Which of the following is not an element of promotion mix

1.Advertisement

2.Branding

3.Personal selling

4.sales promotion

Question:

Which of the following is not included in the micro environment

1.Suppliers

2.Publics

3.Economic

4.customers.

Question:

____ goods are purchased without any planning or search effort.

1.Staple

2.Impluse

3.Emergency

4.None of these

Question:

_____ retailers open their shops on fixed days or dates in a specified area.

1.Hawkers

2.Kiosks

3.Market traders

4.None of these

Question:

______ can be used to minimize the risk of security breaches or viruses.

1.Firewall

2.Backups

3.Encryption

4.digital signature.

Question:

_______ are those who obtain title to goods with a view to selling them at profit

1.Merchant middlemen

2.Agent middle men

3.Facilitators

4.All of these

Question:

_______ is not a sales force promotion scheme.

1.Bonus to sales force

2.Slotting allowance

3.Sales force contests

4.None of these

Question:

________ involves some one masquerading as someone else.

1.Spoofing

2.Unauthorized action

3.Eavesdropping

4.Phishing

Question:

________ is called shopping by post

1.Self service

2.Mail order Business

3.Retail chain

4.None of these

Question:

_________ advertisement stresses on comparative features of two brands

1.Comparative advertisement

2.Complimentary advertisement

3.Niche advertisement

4.None of these

Question:

_________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

1.Horizontal channel

2.Vertical channel

3.Cross channel

4.None of these

Question:

_________ is not a feature of advertising

1.It helps in stimulating sales

2.It may be oral or written

3.It reduces sales

4.None

Question:

_________ is not a post test to evaluate advertising effectiveness

1.Real Test

2.Opinion research

3.Association test

4.Portfolio test

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MBA/MBA Marketing Management Mcq Set 9 Sample Test,Sample questions

Question: "We guarantee every product we sell" appeal to ______ motive

Question: A good catchy phrase used and repeated often in an advertisement is _____

Question: Advocacy advertising is also called

Question: AIDAS stands for

Question: An airline working with a tour operator or a hotel group is an example of ______________ marketing

Question: An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Question: Anything that has the ability to satisfy a consumer need is known as ________

Question: Blue revolution refers to

Question: Branding is a function of _______

Question: Brands owned and developed by producers are known as

Question: Goods are sold in small packets in ________ markets.

Question: Many companies are now turning their attention to ______ markets.

Question: Market where money is lend and borrowed

Question: Marketing is important to

Question: Markets located in the heart of the region specializing in few crops like banana, onions etc are called _____

Question: Profiling the rural market is a part of _____ stage of rural marketing strategy.

Question: Services are _________

Question: Setting price on the basis of the total cost per unit is known as _______

Question: The basic objective behind the ______ is to add value to the product significantly for winning the customers' loyalty.

Question: The concentration of all marketing efforts on one selected segment within the total market.

Question: The financial exchange that takes place online between buyers and sellers is known as

Question: The group of elements price, product, promotion and place constitute

Question: The marketing side of E-commerce is known as ________

Question: The retailer sells goods in ______

Question: The strategy of choosing one attribute to excel to create competitive advantage is known as

Question: The word channel is derived from the French word,

Question: Transport system creates _______ utility.

Question: When there is a large potential market for a product, the firm will adopt.

Question: Where sellers combine several products in the same package is known as ______

Question: Which company is the pioneer in the direct marketing ?

Question: Which is not a level of brand loyality.

Question: Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

Question: Which of the following is a major advantage of personal selling ?

Question: Which of the following is a method of Competition Based Pricing

Question: Which of the following is importance of e-marketing?

Question: Which of the following is not a method of cost based pricing

Question: Which of the following is not a sales promotion tool

Question: Which of the following is not an element of promotion mix

Question: Which of the following is not included in the micro environment

Question: ____ goods are purchased without any planning or search effort.

Question: _____ retailers open their shops on fixed days or dates in a specified area.

Question: ______ can be used to minimize the risk of security breaches or viruses.

Question: _______ are those who obtain title to goods with a view to selling them at profit

Question: _______ is not a sales force promotion scheme.

Question: ________ involves some one masquerading as someone else.

Question: ________ is called shopping by post

Question: _________ advertisement stresses on comparative features of two brands

Question: _________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

Question: _________ is not a feature of advertising

Question: _________ is not a post test to evaluate advertising effectiveness

More MCQS

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Question:
"We guarantee every product we sell" appeal to ______ motive

Question:
A good catchy phrase used and repeated often in an advertisement is _____

Question:
Advocacy advertising is also called

Question:
AIDAS stands for

Question:
An airline working with a tour operator or a hotel group is an example of ______________ marketing

Question:
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Question:
Anything that has the ability to satisfy a consumer need is known as ________

Question:
Blue revolution refers to

Question:
Branding is a function of _______

Question:
Brands owned and developed by producers are known as

Question:
Goods are sold in small packets in ________ markets.

Question:
Many companies are now turning their attention to ______ markets.

Question:
Market where money is lend and borrowed

Question:
Marketing is important to

Question:
Markets located in the heart of the region specializing in few crops like banana, onions etc are called _____

Question:
Profiling the rural market is a part of _____ stage of rural marketing strategy.

Question:
Services are _________

Question:
Setting price on the basis of the total cost per unit is known as _______

Question:
The basic objective behind the ______ is to add value to the product significantly for winning the customers' loyalty.

Question:
The concentration of all marketing efforts on one selected segment within the total market.

Question:
The financial exchange that takes place online between buyers and sellers is known as

Question:
The group of elements price, product, promotion and place constitute

Question:
The marketing side of E-commerce is known as ________

Question:
The retailer sells goods in ______

Question:
The strategy of choosing one attribute to excel to create competitive advantage is known as

Question:
The word channel is derived from the French word,

Question:
Transport system creates _______ utility.

Question:
When there is a large potential market for a product, the firm will adopt.

Question:
Where sellers combine several products in the same package is known as ______

Question:
Which company is the pioneer in the direct marketing ?

Question:
Which is not a level of brand loyality.

Question:
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

Question:
Which of the following is a major advantage of personal selling ?

Question:
Which of the following is a method of Competition Based Pricing

Question:
Which of the following is importance of e-marketing?

Question:
Which of the following is not a method of cost based pricing

Question:
Which of the following is not a sales promotion tool

Question:
Which of the following is not an element of promotion mix

Question:
Which of the following is not included in the micro environment

Question:
____ goods are purchased without any planning or search effort.

Question:
_____ retailers open their shops on fixed days or dates in a specified area.

Question:
______ can be used to minimize the risk of security breaches or viruses.

Question:
_______ are those who obtain title to goods with a view to selling them at profit

Question:
_______ is not a sales force promotion scheme.

Question:
________ involves some one masquerading as someone else.

Question:
________ is called shopping by post

Question:
_________ advertisement stresses on comparative features of two brands

Question:
_________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

Question:
_________ is not a feature of advertising

Question:
_________ is not a post test to evaluate advertising effectiveness