A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ______
3.A Media Flowchart
4.A Media Plan
A large amount of _________ advertising is for retailers, local businesses and for promotions.
A magazine _________starts with its circulation and grows as original readers pass an issue along to other readers.
A person (or group) who has control over what information is disseminated to the audience is known as:
A statement about what an organization wants to become, which sets out an organization's future, is referred to as:
A statement that sets out what the organization wishes to achieve in the long term is referred to as:
A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as
Addressable media are used
1.For two-way communication
2.For social media
3.To deliver customized marketing messages to identifiable prospects
4.For one way communication
Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
Advertising media do not operate in a vacuum: they must be part of the overall _________and advertising plans.
Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
2.non - traditional
Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)?
1.The perceived difference results from cheaper price
2.The customer consistently perceives a positive difference between the products and services offered by a company and its competitors.
3.The perceived difference results from the company's relatively greater capability.
4.The perceived difference persists for a reasonable period of time.
1.It refers to particular magazines that are chosen according to how well they expose the message to the media audience.
2.It refers to the specific types of people the advertiser wants to reach.
3.It refers to all communications vehicles available to a marketer.
4.It refers to local media that many consumers in a neighboring country inadvertently receive.
4.Low involvement purchase decisions
__ the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.
____ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
____ advertising is a type of online advertising commonly used for content based websites.
____ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
____ is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
____refers to the presentation of an advertising message to a prospective or existing client.
_____ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations.
_____ covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
_____ in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
_____ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
_____ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
1.Market needs analysis
3.Strategic market analysis
_____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.
_____ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
_____ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
_____ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
______ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.
1.Market niche strategies
______ have different expectations and different relationships with companies from which they purchase products and services.
______ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
______ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
______, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
4.e - marketing
_______ customers can themselves become publishers, choosing to share what they have received with their social networks.
1.Publish - subscribe
3.Multi - model viewing
_______ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.