4.time and space
Media literacy means the ability to
1.Read and write
2.Create professional media
3.Understand and use media
4.Prepare for a career in media
Media planning has a much greater role today in the advertising industry than it did 15 years ago.
Media planning is carried out through
1.An intuitive process
2.Research and tested formulas
3.Both of the above
4.None of the above
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.
Media selections and scheduling decisions associated with delivering advertising constitute a
4.Problem Solving Equation
Media strategy and media tactics are
1.Understanding customers wants and needs
2.The clients wishes
3.Whims of the market
4.Brand awareness rate
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____
4.All of the above
New media is very cost-effective when compared to the traditional media and is highly ____
New media is very cost-effective when compared to the traditional media and is highly _____
OB stands for:
4.None of these
3.Inherent design flexibility
1.The presence of social media sites
2.Terrestrial and satellite radio offerings
3.The number of print vehicles available
4.The addition of cable TV
1.Relatively Low Cost
2.Difficult to Measure and Control
3.Delivers Excellent Reach
Online marketing of all types offers superior measurability and trackability in comparison to traditional ____
1.Help shape mission statements
2.Help increase sales
3.Help guide behavior and the recruitment and selection decisions
4.Help define market research
Place-based media occur in which venues?
Psychographic profiles would include
1.The generation to which the consumer belongs
2.The lifestyle habits, attitudes and values of the consumer
3.The post code of the consumer
4.Pattern of messaging
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____
Radio is often referred to as
1.The Theatre of the Absurd
3.The Theatre of the Mind
1.Integrated media solution
3.Does not support
Reach is defined as?
1.Insufficient exposure to the target audience
2.The Number of times a reader is exposed to a message
3.The total number of duplicated exposures
4.The total number of unduplicated exposures
RFID stands for
1.Rapid - frequency identification
2.Reach - frequency identification
3.Red - frequency identification
4.Radio - frequency identification
Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
Selectivity is related to ______
Strategic media planning is a complex challenge because advertises must use their knowledge of
4.All of the above
SWOT is an acronym for:
1.Strategy, working, opinion, tactical
2.Strengths, weakness, opportunities, threats
3.Strategy, Work, openness, toughness
4.Strategy, Weakness, Opinions, Tactics
The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.
The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.