Media Buying refers to buying _________ in the selected media.
1.slot
2.space
3.vehicle
4.time and space
Media literacy means the ability to
1.Read and write
2.Create professional media
3.Understand and use media
4.Prepare for a career in media
Media planners begin their work by doing media _______
1.research
2.message
3.buying
4.Selling
Media planning has a much greater role today in the advertising industry than it did 15 years ago.
1.Unsuitable Statement
2.Wrong Statement
3.Immoral Statement
4.Correct statement
Media planning is carried out through
1.An intuitive process
2.Research and tested formulas
3.Both of the above
4.None of the above
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.
1.manufactures
2.customers
3.audience
4.individuals
Media scheduling is a very next managerial task, once the _________ is developed
1.Media plan
2.Research
3.Media mix
4.Deep impact
Media selections and scheduling decisions associated with delivering advertising constitute a
1.Media Plan
2.Message Weight
3.Media Kit
4.Problem Solving Equation
Media strategy and media tactics are
1.Same
2.Different
3.Media Plan
4.Media Process
Media strategy is making media decisions based on
1.Understanding customers wants and needs
2.The clients wishes
3.Whims of the market
4.Brand awareness rate
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____
1.publishers
2.advertisers
3.subscribers
4.analysts.
Name the major types of advertising found in newspapers
1.Banner
2.Display
3.Classified
4.Forums
Name the strengths in using radio in a media plan
1.Cost effective
2.Time effective
3.Measurable Results
4.All of the above
New media is very cost-effective when compared to the traditional media and is highly ____
1.reliable
2.requted
3.resourceful
4.result-oriented
New media is very cost-effective when compared to the traditional media and is highly _____
1.reliable
2.requited
3.resourceful
4.result-oriented
Newspapers offer _________ as a media choice
1.High Impact
2.Low Impact
3.Low Selectivity
4.High Selectivity
OB stands for:
1.Outside Broadcast
2.Outdoor Broadcast
3.Official Beat
4.None of these
One of the following is not strength of magazines
1.Shelf-life
2.Quality reproduction
3.Inherent design flexibility
4.Deadline flexibility
One significant change in the paid-for media environment is
1.The presence of social media sites
2.Terrestrial and satellite radio offerings
3.The number of print vehicles available
4.The addition of cable TV
One weakness in using out-of-home media is
1.Relatively Low Cost
2.Difficult to Measure and Control
3.Delivers Excellent Reach
4.Demographic Flexibility
Online marketing of all types offers superior measurability and trackability in comparison to traditional ____
1.media
2.tactics
3.research
4.Information
Organizational values are important because they:
1.Help shape mission statements
2.Help increase sales
3.Help guide behavior and the recruitment and selection decisions
4.Help define market research
Place-based media occur in which venues?
1.ScaffoldingWraps
2.Spectaculars
3.Transport
4.Outdoor Billboard
Print advertising is sometimes also called
1.Business Advertising
2.Press Advertising
3.Electronic Advertising
4.Media Advertising
Psychographic profiles would include
1.The generation to which the consumer belongs
2.The lifestyle habits, attitudes and values of the consumer
3.The post code of the consumer
4.Pattern of messaging
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____
1.increases
2.decreases
3.intervention
4.timing
Radio is often referred to as
1.The Theatre of the Absurd
2.Mindful Theatre
3.The Theatre of the Mind
4.Surround Sound
RADIO supports media planning as a part of _________
1.Integrated media solution
2.Vehicle
3.Does not support
4.Channel
Reach is defined as?
1.Insufficient exposure to the target audience
2.The Number of times a reader is exposed to a message
3.The total number of duplicated exposures
4.The total number of unduplicated exposures
RFID stands for
1.Rapid - frequency identification
2.Reach - frequency identification
3.Red - frequency identification
4.Radio - frequency identification
Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
1.continuity
2.random
3.waves
4.avails
Selectivity is related to ______
1.portrayal
2.relevance
3.support
4.coverage
Strategic media planning is a complex challenge because advertises must use their knowledge of
1.Demographics
2.Psychographics
3.Behavioural Characteristics
4.All of the above
SWOT is an acronym for:
1.Strategy, working, opinion, tactical
2.Strengths, weakness, opportunities, threats
3.Strategy, Work, openness, toughness
4.Strategy, Weakness, Opinions, Tactics
The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
1.web
2.TV
3.radio
4.outdoor
The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
1.analysis
2.identification
3.selection
4.classification
The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
1.analysis
2.identification
3.selection
4.classification
The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.
1.Researching
2.Strategic Planning
3.Controlling
4.Managing
The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.
1.media brief
2.media expansion
3.media buying
4.media selling
With _________ there is a rise in metrics like cost per like and cost per fan.
1.social media
2.digital media
3.broadcast media
4.print media