MBA Media Planning Mcq Set 4 | MBA | Learn & Give Online MCQS Test ,MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

 UPI is the abbreviation of:

1.United Press of India

2.United Press of Indonesia

3.United Press International

4.None of these

Question:

The advertising industry is passing through a transition phase with the emergence of the _________ media.

1.television

2.online

3.interactive

4.Information

Question:

The advertising response curve indicates that:

1.Incremental response to advertising diminishes with repeated exposures.

2.Audience fragmentation increases effective reach.

3.Repeated exposures to ads increase advertising success.

4.Probable exposures increase with audience fragmentation.

Question:

The average magazine draws half of its revenue from _________ and half from circulation.

1.marketing

2.audience

3.subscribers

4.Advertising

Question:

The challenge of media planning is becoming greater because the number of ways to send brand messages is ____

1.decreasing

2.complicated

3.increasing

4.competitive

Question:

The communication based on purchased time or space is called:

1.Propaganda

2.Publicity

3.Advertising

4.None of these

Question:

The cost of an advertisement or a schedule of ads is often based on _________.

1.CPP

2.CPR

3.CPI

4.CPM

Question:

The demerits of magazine advertising are

1.Selectivity

2.Loyalty and prestige

3.Inflexibility

4.Visual display

Question:

The estimated number of people an advertisement reaches is called

1.Impressions

2.Subscriptions

3.Metrics

4.Newsstand Purchases

Question:

The famous communication Model SMCRE was devised by:

1.Schramm

2.Roger

3.Lasswell

4.Osgood

Question:

The flighting media schedule is

1.A hybrid strategy of scheduling

2.An intermittent pattern of high activity and low activity

3.A continuous pattern of messaging

4.Intermittent, intense activity within a continuous pattern

Question:

The implementation of media plan requires _________

1.Media slot

2.Mediamix

3.Media buying

4.Media selection

Question:

The Internet is:

1.An integral part of the Information Superhighway

2.An indirect product of the Cold War

3.A global network of interconnected computers

4.All of the above

Question:

The media planners task is challenging because it must typically

1.Watch much TV

2.Have knowledge of traditional as well as emerging and converging forms of media

3.Monitor all social sites

4.Know everything about newspapers

Question:

The merits of newspaper as a medium of advertising are:

1.Wide coverage

2.Quick response

3.Regularity and frequency

4.All of the above

Question:

The merits of radio advertising are

1.Human touch

2.Not mass coverage

3.Not selectivity

4.Group Coverage

Question:

The more media vehicles used with lots of different programs with more messages leaves the consumes in a ___

1.fragmentation

2.isolation

3.composition

4.clutter

Question:

The news of important public events appearing in the front sections of a newspaper, is called:

1.Soft-news

2.Hard-news

3.Feature News

4.Investigative news

Question:

The pricing of _________ advertising could vary across devices and access formats.

1.print

2.broadcast

3.digital

4.out of home.

Question:

The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

1.A percentage of impressions that results in a click

2.A percentage of households tuned to TV

3.The relative average cost to reach one thousand people

4.A payment received for each action

Question:

The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?

1.Defining marketing strategy

2.Setting the right mission and corporate goals

3.Reviewing the current situations

4.Formulating Strategy

Question:

The talking newspaper innovative ad campaign was conceived by the Mudra Group for _____

1.Bru Gold

2.HCL computers

3.Barista Lavazza

4.Volkswagen

Question:

These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow:

1.Harvest Objectives

2.Divest Objectives

3.Hold Objectives

4.Growth Objectives

Question:

These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:

1.Niche Objectives

2.Hold Objectives

3.Harvest Objectives

4.Harvest Objectives

Question:

This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:

1.Threat

2.Strength

3.Weakness

4.Opportunities

Question:

This type of growth refers to concentrating activities on markets and/or products that are familiar:

1.Diversification

2.Condensive

3.Integrative

4.Intensive

Question:

Trade publication is otherwise called as ____

1.Vertical Publication

2.Horizontal Publication

3.Parallel Publication

4.Yellow Publication

Question:

Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a _________message.

1.simple

2.normal

3.complicated

4.urgent

Question:

Type of client that may not be a very friendly or creative client to have but is an MNC and needs to be on the portfolio is known as ___

1.financial value

2.potential value

3.prestige value

4.creative value.

Question:

User registration or cookies can identify_________users.

1.regular

2.normal

3.digital

4.unique

Question:

Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to_________ profiles.

1.media

2.demographic

3.audience

4.Brand Image

Question:

We know that media is reaching more people but there are smaller audience in each channel because there are so many ______

1.tradition

2.fragmentation

3.identification

4.seggregation

Question:

What is ABC?

1.American business circle

2.American business corporation

3.Audit Bureau of circulation

4.None of these

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MBA/MBA Media Planning Mcq Set 4 Sample Test,Sample questions

Question:
UPI is the abbreviation of:

Question:
The advertising industry is passing through a transition phase with the emergence of the _________ media.

Question:
The advertising response curve indicates that:

Question:
The average magazine draws half of its revenue from _________ and half from circulation.

Question:
The challenge of media planning is becoming greater because the number of ways to send brand messages is ____

Question:
The communication based on purchased time or space is called:

Question:
The cost of an advertisement or a schedule of ads is often based on _________.

Question:
The demerits of magazine advertising are

Question:
The estimated number of people an advertisement reaches is called

Question:
The famous communication Model SMCRE was devised by:

Question:
The flighting media schedule is

Question:
The implementation of media plan requires _________

Question:
The Internet is:

Question:
The media planners task is challenging because it must typically

Question:
The merits of newspaper as a medium of advertising are:

Question:
The merits of radio advertising are

Question:
The more media vehicles used with lots of different programs with more messages leaves the consumes in a ___

Question:
The news of important public events appearing in the front sections of a newspaper, is called:

Question:
The pricing of _________ advertising could vary across devices and access formats.

Question:
The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?

Question:
The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?

Question:
The talking newspaper innovative ad campaign was conceived by the Mudra Group for _____

Question:
These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow:

Question:
These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited:

Question:
This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:

Question:
This type of growth refers to concentrating activities on markets and/or products that are familiar:

Question:
Trade publication is otherwise called as ____

Question:
Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a _________message.

Question:
Type of client that may not be a very friendly or creative client to have but is an MNC and needs to be on the portfolio is known as ___

Question:
User registration or cookies can identify_________users.

Question:
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to_________ profiles.

Question:
We know that media is reaching more people but there are smaller audience in each channel because there are so many ______

Question:
What is ABC?

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