A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?
1.Word length and frequency
2.Specific recipients and personalized message
3.List size and offer
4.Targeted industry and the day of the week
SERP stands for? Which of the following used to improve Online Reputation?
1.Improve tagging and SEO
2.Strive to build links from strong and reliable sources
3.Publish original posts with valuable information
4.All of the above
Which lead to loss in sale?
1.Hate Sites
2.Negative Reviews
3.Negative Media Coverage
4.All of the above
Which of the following items search engines don't want?
1.keyword stuffing
2.buying links
3.poor user experience
4.All of the above
Blogs are web pages created by an individual or a group of individuals.
1.TRUE
2.FALSE
3.Can be true or false
4.Can not say
Emails containing videos have higher open rates and click through rates.
1.TRUE
2.FALSE
3. Can be true or false
4.Can not say
For SEO site content should have?
1.meta descriptions
2.title tags
3.Both A and B
4.None of the above
Google sends crawlers also called?
1.spiders
2.bots
3.Both A and B
4.None of the above
How important is consistency in branding and subject lines?
1.The email becomes an extension of the brand and the format becomes recognizable.
2.Everything needs to be the same.
3.The email becomes an extension of the brand and the format becomes recognizable.
4.Subject lines can be ignored.
How important is consistency in branding and subject lines?
1.The email becomes an extension of the brand and the format becomes recognizable.
2.Everything needs to be the same.
3.It isn't important.
4.Subject lines can be ignored.
How many approaches of marketing?
1.2
2.3
3.4
4.5
Identify the factor that enables tracking of good and bad reputation?
1.IP address
2.User engagement
3.Fequency
4.All of the above
In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?
1. It is a cheap marketing tool.
2.It generates more ROI than other marketing channels.
3.People like emails.
4.Email can be integrated into social media
In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?
1. It is a cheap marketing tool.
2.It generates more ROI than other marketing channels.
3.People like emails.
4.Email can be integrated into social media
In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?
1.People open emails on smartphones more than any other device.
2.Responsive design means designing for iPhones
3.People open emails multiple times on a variety of devices. So, the email needs to render properly regardless
4.Responsive design means mobile-first thinking.
It is a hyperlink on a third-party web page that points to a web page on your website.
1.KPI link
2.Inbound Link
3.Outbound Link
4.IFTTT Link
It is process of elevating website ranking in the unpaid results of search engine.
1.Web Indexing
2.Search Engine Optimization
3.Tracking
4.Paid Search Advertising
Online marketing is also termed as?
1.Internet marketing
2.Web marketing
3.Both A and B
4.OAM
Open rates are more influenced by _____.
1.Industry
2.Word choice
3.Personalization
4. The day email is sent
Pages that are linked from other search engine is known as _________.
1.crawled pages
2.indexed pages
3.unindexed pages
4.root pages
SEO stands for_____________.
1.Search Engine Optimization
2.Search Engine Optimum
3.Search Electronic Optimization
4.None of the above
SERP stands for?
1.System Engine Result Page
2.Search Earning Result Page
3.Search Engine Result Page
4.Search Estimate Result Page
Using white space around an object will:
1.Waste space that could be used for marketing
2.Decrease readability
3.Enhance the object and draw attention to it
4.Make a border
What are the goals that marketers should strive for in email marketing?
1.Spend less time on email marketing.
2.Increase spam rates.
3.Decrease deliverability rates
4.Increase open rates and click rates.
What are the goals that marketers should strive for in email marketing?
1.Spend less time on email marketing.
2.Increase open rates and click rates.
3.Increase open rates and click rates.
4.Decrease deliverability rates.
What is a best practice for sending an email communication from a brand?
1.Including only the employee name.
2. Including employee's first name.
3.Sending from multiple employee accounts.
4.Identifying the brand name.
What is a best practice for sending an email communication from a brand?
1. Including only the employee name.
2.Including employee's first name.
3.Sending from multiple employee accounts.
4. Identifying the brand name.
what technique is used by legitimate marketers to customize offerings for specific customers?
1.personalization
2.spamming
3.spoofing
4.None of the above
Which of the following are Advantages of Online Advertising?
1.No time or demographic constraints on delivering the online advertise
2.Online advertising is promotional as well as informational
3.It brings speedy outcomes
4.All of the above
Which of the following comes under email marketing?
1.Email newsletters
2.Lead Nurturing
3.Digests
4.All of the above
Which of the following factors have an impact on the Google PageRank?
1.The text used to describe the inbound link to a page of a web site
2. The total number of inbound links to a page of a web site
3.The subject matter of the site providing the inbound link to a page of a web site
4.The number of outbound links on the page that contains the inbound link to a page of a web site
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?
1.Alexa
2.Google Trends
3.Google Traker
4.WordTracker
Which of the following is most important metric to track email marketing?
1.CTR
2.Open rate
3.Click rate
4.All of the above
Which of the following is not an advantage of email newsletters?
1.Email newsletters spread your brand awareness
2.leverage the temporary content
3.freedom to include different types of content
4. leverage the existing content
Which of the following statements is correct with regard to natural links?
1.They are two way links
2.They are from authority websites
3.They are voluntary in nature
4.They are from .edu or .gov extension websites