By automating ____, AdWords Express helps small businesses.
1.Keyword Management
2.Ad Placement
3.both (a) and (b)
4.None of these
Optimizing conversion rates is what ____ do.
1.Conversion Enhancement
2.Conversion Embracement
3.Conversion Optimizers
4.Conversion Optimum
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
1.Traditional Remarketing
2. Display Remarketing
3.Offline Remarketing
4.None of the above
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
1.One
2.Two
3.Three
4.Multiple
A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.
1.Two
2.Three
3.Four
4.Five
A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
1.Increase
2.Decrease
3.Minimize
4.None
A ____ is a word or phrase that a user enters into a search engine to . AdWords
1.find information
2.Text
3.Keyword
4.Search Engine
A ____ page is a page that leads users to your website and explains your product.
1.Home
2.About
3.Landing
4.Contact
Ads can be updated ____ by using Google Ads Editor.
1.Offline
2.Online
3.At the time of execution
4.At the time of addition
Ads with emotional content get a high click-through rate?
1.True
2.False
3.Can't say
4.Maybe
Advertisements are ranked based on their ____.
1.Maximum Bid times Quality Score
2.Minimum Bid times Quality Score
3.Average Bid times Quality Score
4.Medium Bid times Quality Score
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
1.Reach Planner
2.AdWords Express
3.Google Ads Editor
4.Excluding the IP Addresses
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
1.Keyword Planner Tool
2.Google Ads Editor
3.Reach Planner
4.AdWords Express
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
1.Discrete
2.Display
3.Displace
4.Distorted
AdWords Express was previously known as -
1.Google One
2.Google Boost
3.Booster Express
4.Google Booster
AdWords Grants featured program was launched in which year?
1.2002
2.2003
3.2004
4.2005
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
1.Survey
2.Auction
3.Research
4.Market Research
Besides Display Network bidding, CPM bidding can also include ____.
1.Search Network
2.Remarketing
3.Resharing
4.None of these
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
1.Video Search
2.Video Ads
3.Reach Planner
4.Reach Search
Conversion Optimizer is also known as -
1.CPA Bidding
2.Target CPC
3.Target CPA Bidding
4.Target CPC Bidding
CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
1.Cost Per Closure
2.Click Per Cost
3.Cost Per Click
4.Click Per Closure
Digital marketing relies heavily on ____.
1.Google Search Engine
2.Search Engine Optimization
3.Google AdWords
4.Social Media Marketing
Each action/conversion or target cost per action is paid based on the ____ bid cost.
1.Maximum
2.Minimum
3.Median
4.Mode
Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
1.Numbers
2.Clicks
3.Prices
4.Dates
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
1.Google AdWords
2.Google Marketing
3.Google One
4.Google Chrome
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
1.Lowest
2.Average
3.Highest
4.Medium
Google AdWords is also known as -
1.Google Words
2.Google One
3.Google Ads
4.Google Marketing
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
1.Right
2.Wrong
3.Incorrect
4.None
Google AdWords Partner Certification is also known as -
1.Google AdWords Certification Program
2.Google Partners
3.both (a) and (b)
4.None of these
Google generates approx. __% of its revenue from online pay-per-click advertisements.
1.90
2.97
3.100
4.150
How many bidding approaches are there in Google AdWords?
1.Two
2.Three
3.Four
4.Five
How many bidding methods are there in an alternate approach?
1.One
2.Two
3.Three
4.Four
How to optimize the conversion optimizer?
1.n order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.
2.It is important that the written text you use for your ad is attractive and relevant.
3.Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.
4.All of the above
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
1.Lower
2.Higher
3.Average
4.Median
In order to drive traffic to their websites and ads, advertisers use ____.
1.Keyword Rehabilitation Tools
2.Keyword Research Tools
3.Keyword Reconsize Tools
4.Keyword Remuneration Tools
Investing money in the ____ are required of advertisers.
1.Right keywords
2.Writing strong content
3.Using ads with CTRs
4.All of the above
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
1.Increase
2.Decrease
3.Minimize
4.Compress
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
1.High
2.Low
3.Average
4.None
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
1.20% to 30%
2.50% to 100%
3.50% to 70%
4.20% to 50%
PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
1.Pay-per-click
2.Pay-per-sale
3.Pay-per-lead
4.All of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
1.Statistically
2.Dynamically
3.Traditionally
4.All of the above
The CPA method requires that you have converted at least 30 times in the ____.
1.Last month
2.30 Days
3.both (a) and (b)
4.None of these
The Keyword Planner helps you select the most profitable keywords based on the ____.
1.Average monthly searches
2.Competition types
3.CPC rates
4.All of the above
The most successful keywords will have a ___ CPC if they have a high quality score.
1.Low
2.High
3.Expensive
4.Average
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
1.Keyword tool
2.Keyword Ad
3.Keyword Function
4.Keyword feature
The ____ is calculated by calculating the number of impressions for an online advertising campaign. CTC
1.CPM
2.CPA
3.CPC
4. CTC
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
1.Google Search Engine
2.Google AdWords
3.Google One
4.Google Chrome
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
1.Adstream
2.Wordstream
3.Keywordstream
4.AdWordstream
What conversion tools help?
1.The tool tells you how much each click resulted in for your advertisement.
2.Leads, downloads, sign-ups, and other activities can be filtered.
3.It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
4.All of the above
What does A stand for in CPA?
1.Action
2.Acquisition
3.both (a) and (b)
4.None of the above
What does CPM extend to?
1.Cost Per Measure
2.Cost Per Market Value
3.Cost Per Merchant
4.Cost Per Thousand Impressions
What does Google Ads Manager Account also known as?
1.MCC
2.My Client Center
3.both (a) and (b)
4.None of These
What is the full form of RLSA?
1.Resharing Lists of Search
2.Remarketing Lists of Search
3.Retargeting Lists of Search
4.Resubmitting Lists of Search
What is the full form of SERP?
1.Search Engine Results Pointer
2.Search Engine Rituals Pointer
3.Search Engine Results Page
4.Social Engine Results Page
What is/are the advantage(s) of Google Conversion Optimizer?
1.Free service is offered by Target CPA Bidding.
2.A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
3.In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
4.All of the above
What is/are the disadvantage(s) of Google Conversion Optimizer?
1.Transparency
2.Control
3.Trust
4.All of the above
When was Google AdWords released?
1.23rd October 2000
2.23rd October 2001
3.23rd October 2002
4.23rd October 2003
Which of the following are two broad networks specified in question 10?
1.Search
2.Display
3.both (a) and (b)
4.None of These
Which of the following comes as a/the step(s) to advertise on google adwords?
1.Find and determining the audience
2.Conduct keyword research
3.Build remarketing lists
4.All of the above
Which of the following is TRUE about Google AdWords?
1.Advertisers can bid on this online platform.
2.There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
3.Google's search boxes feature clickable ads with these perfectly chosen keywords
4.All of the above
Which of the following is/are the bidding approach(es) in Google AdWords?
1.Traditional
2.Alternate
3.Traditional
4.Alternate
Which of the following is/are the bidding method(s) in an alternate approach?
1.CPM
2.CPA
3.both (a) and (b)
4.None of the above
Which of the following is/are the cost affecting factor(s) to create a campaign?
1.Keywords
2. Your bids
3.Ad Extensions
4.All of the above
Which of the following is/are the features of Google AdWords?
1.Keyword Planner Tool
2.Google Ads Editor
3.Reach Planner
4.All of the above
Which of the following keywords is/are most expensive?
1.Insurance
2.Loans
3.Mortgage
4.All of the above
Which of the following should be kept in mind while creating a landing page?
1.It is essential to minimize the amount of information on land pages because it is the most important part of the site.
2.A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
3.Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
4.All of the above
You can improve the effectiveness of your ad by selecting ____ you put in it.
1.Good keywords
2.Improving the CTR of your ad
3.Improving the quality of the content
4.All of the above
You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
1.Low
2.High
3.Average
4.None
__ are all included in campaign groupings.
1.Geolocation
2.Product type
3.Device segmentation
4.All of the above
__ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
1.Display
2.Search
3.Net Worth
4.None of These
___ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.
1.Advertising
2.Marketing
3.both (a) and (b)
4.None of these
___ is the tool that beginners need if they wish to use Target CPA Bidding.
1.Google Cost Tracking
2.Google Click Tracking
3.Google Conversion Tracking
4.None of these
___ is/are the sector(s) with the most expensive keywords.
1.Finance
2.Industry
3.Both A and B
4.None of the above
___ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
1.Search
2.Display
3.both (a) and (b)
4.None of These
____ are the hallmarks of Google AdWords.
1.Auctions
2.Bids
3.Both A and B
4.None of these
____ text search ads can be planned accordingly with RLSA.
1.Traditional
2.Advanced
3.Modern
4.None of these
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
1.Keywords
2.Ads
3.Texts
4.None