Identify the factor that enables tracking of good and bad reputation?
1. IP address
2.User engagement
3.Fequency
4. All of the above
 select the features of a lead nurturing platform?
1.A/B testing
2. Landing page creation
3.Campaigning
4.All of the above
How important is the authentication process in email marketing?
1.Not Important
2.Can be skipped
3.Very Important
4.depend on individual
In which type of email campaige, advertisment are sent to target group of customer?
1.Direct email marketing
2.Indirect email marketing
3.Spamming
4.spoofing
 Which of the following comes under email marketing?
1.Email newsletters
2.Lead Nurturing
3.Digests
4.All of the above
This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.
1.personalization
2.spamming
3.CTR
4.spoofing
what technique is used by legitimate marketers to customize offerings for specific customers?
1.personalization
2.spamming
3.spoofing
4.None of the above
Which of the following is correct size of email template before executing a campaign?
1.15KB
2.18KB
3. 20KB
4.15MB
Which of the following is most important metric to track email marketing?
1. CTR
2.Open rate
3.Click rate
4.All of the above
Which of the following is not an advantage of email newsletters?
1.Email newsletters spread your brand awareness
2.leverage the temporary content
3.freedom to include different types of content
4.leverage the existing content