A website`s front - or home page should include_________
1. A lengthy description of the organization
2.Logos depicting awards the site`s designers have received
3.Links to other websites
4.None of the above
 In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
1.Web 2.0.
2.Web 3.0.
3.Web 1.0.
4.Web 3.0.
Digital marketing includes_____________.
1.voice broadcast
2.podcasting
3.RSA
4.Both A and B
How many main pillars of digital marketing?
1.2
2.3
3.4
4.5
Digital marketing is often referred to as___________.
1.online marketing
2.internet marketing
3.web marketing
4.All of the above
Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
1.Direct Marketing
2.Electronic marketing
3.Interactive Marketing
4.Indirect Marketing
This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:
1.Direct Marketing
2.interactive marketing
3.Electronic marketing
4.internet marketing
What is not true about digital marketing?
1.Digital marketing is any form of marketing products or services that involves electronic devices.
2.Digital marketing can be done online
3.Digital marketing cannot be done online
4.Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Which of the following is a type of digital marketing activity?
1.Email marketing.
2.Social web marketing.
3.Viral marketing.
4. All of the above
Which of the following is not a traditional forms of digital marketing?
1.radio
2.TV
3.billboard
4.All of the above