The _______________ is the foundation of any advertising or marketing campaign.

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Question:
The _______________ is the foundation of any advertising or marketing campaign.

1.Research.

2.Target segmentation

3.Creative brief.

4.Media planning.

Posted Date:-2022-01-03 05:22:37

More MCQS Questions and answers

  1. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is ______
  2. Devon works in the marketing department for a large company, formative the most effective media for the company to advertise in and assisting in the purchase of space or time for ads. Devon’s job is _______________.
  3. In a periodical advertising, _________ is to run an advertisement within a space which is layer than the advertisement.
  4. Infomercials are designed to solicit a direct response which is ___________ and are, therefore, a form of direct marketing.
  5. Infomercials often look like other types of television shows, including _______________.
  6. Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as
  7. Sales of copies of a publication in quantity to one purchaser to be given free by him is known as_____
  8. The words used in an advertisement is referred to as ___________.
  9. The words used in an advertisement is referred to as ___________.
  10. Which was the first- full service ad agency?
  11. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
  12. A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ____
  13. A longer commercial that mixes entertainment along with information in a program like format is known as
  14. A personal ad is an item or notice conventionally in the ________, similar to a classified ad but personal in life.
  15. A strap line is a British term used as a less important sentence attached to a ________ name.
  16. A system of broadcasting television whereby programs are first tuned in by a community antenna and then distributed to individual homes is_
  17. A television commercial produced from semi-finished artwork, generally used only for test purposes is ______
  18. A _________ is a document the advertiser signs agreeing to stop the objectionable advertising without admitting any wrongdoing.
  19. Advertising can be used to sell _________.
  20. Advertising in a directory is ______________.
  21. Advertising is affected by ________ forces
  22. An advantage of television ads overprint and radio ads is the ability of television to____________.
  23. Any device or word that identifies the origin of the product,the manufacturer details etc is known as
  24. A__________ is in charge for selecting media for advertisement assignment on behalf of their customers.
  25. Brand names and identity advertising are methods that advertisers use to persuade consumers to____________.
  26. Copywriters are similar to _________.
  27. Copywriting is the act of writing copy for the purpose of selling or marketing a _______, business, or idea.
  28. Dakota is a graphic designer operational for an advertising agency to develop print advertisements. Which type of service do Dakota provide?
  29. Dividing the market based on age, income, educational qualification,is known as
  30. Egyptians used ________ to make sales messages and wall posters.
  31. Handwritten posters in the sixteenth and the seventeenth century which are considered to be the forerunners of advertising are
  32. In creating the communications message, what is the term functional to the process of putting the intended message or thought into symbolic form?
  33. In _______, the main advertising media in America were newspapers, magazines, signs on streetcars, and outdoor posters.
  34. Mass marketing is otherwise known as
  35. Newspapers generally offer a ___________ reproduction quality
  36. Palmer opened the first American advertising agency at________ in 1850
  37. Placement of advertisements inside or outside transportation vehicles is known as
  38. Products and services that have raised ethical concerns for advertisers and of good reputation media in recent years include?
  39. Series of messages that divide a single idea and theme which make up an integrated marketing communication.is known as
  40. Sponsorship belongs to the promotional tool to _______
  41. The concept of positioning is given by
  42. The first ad agency was set up by____________.
  43. The local ad server was first urbanized and introduced by Net Gravity in January 1996 for delivering online advertising at major publishing sites such as ________ and guide.
  44. The medium on which U.S. advertisers spend the most money each year is________. .
  45. The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as
  46. The movable type printing press was invented by _________.
  47. The problem with implementing many of today’s available security solutions in web advertising are
  48. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _______
  49. The _______________ is the foundation of any advertising or marketing campaign.
  50. This is a hierarchy of effects or sequential model used to explain how advertising works:
  51. Total coverage by television and radio of a given geographic area is ________
  52. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
  53. what is advertising?
  54. What is AIDA?
  55. Which is a consumer magazine not classified to a specific audience?
  56. Which of the following are agency personnel who undertake investigate to support a campaign?
  57. Which of the following are agency personnel who undertake investigate to support a campaign?
  58. Which of these is a possible disadvantage of IMC?
  59. _ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.
  60. _ teams for many years relied a great deal on the income from tobacco advertising, reflected in the sponsorship liveries of the teams.
  61. ____ decides on complaints from the general public including government officials, consumer groups, etc., complaints from one advertiser against another.
  62. ____ is a period of time during which there is no advertising activity.
  63. ____ is an association of the largest advertising agencies throughout the United States, controls agency practices by denying membership to any agency judged unethical.
  64. ____ is more commonly used to derive benefit from the associations shaped for a company’s brand or image as a result of the support.
  65. _____ is a very rough rendition of a proposed commercial, composed of images and sounds borrowed from other commercials or broadcast materials
  66. _____ uses social networking sites, popular sites and industry specific portals to target audience.
  67. ______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.
  68. ______describes or presents a product to the public to induce them to buy and support it.
  69. _______ is a promotion piece consisting of one large sheet of paper, generally printed on one side only.
  70. _______ is commercially significant news regarding a product/service, which appears in the commercial media at no cost to the business. It is not considered to be advertising.
  71. ________ is a combined audience of a combination of media or a campaign in a single medium
  72. ________ is an elaborate booklet, usually bound with a special cover.
  73. _________ became the first full service advertising agency.
  74. _________ is a regular program sponsored by only one advertiser.
  75. _________ is the number of people or households who are exposed to a medium.
  76. _________ is the number of people or households who are exposed to a medium.
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