These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign

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These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign

1.Account Brief

2.Media Brief

3.Creative Brief

4.Client Brief

Posted Date:-2022-01-03 14:13:29

More MCQS Questions and answers

  1. A specific position in a publication for which an advertiser is granted a permanent franchise is __________
  2. A ______________ is a B2B trading network that links a meticulous seller with its own trading partners
  3. An advertising that rate that does not include any discounts are _____________
  4. Communication with various internal and external publics to create a image for a product or corporation is _________
  5. NBC stands for ____________ National Broadcasting Company
  6. The Ad Council is ___________
  7. The first printed advertisements were single sheets printed on one side that nowadays would be called_________
  8. The period that begins with the early morning news shows and extends to 400 PM is known as_________
  9. The ____________ that is selected to communicate the product/service to clientele forms the promotional mix
  10. The_________ team develops the message strategy from the copy platform
  11. What refers to the portion of media exposure done in the home?
  12. Which medium is best depends entirely on the advertiser s objectives the creative needs the competitive challenge and the ______
  13. Which of the following is the first stage of the marketing communications planning process and analysis of four main environmental context in order to shape the detail of the plan? Context analysis
  14. _________ is the ability to reach prospective customers on a personal and intimate level
  15. ABC stands for __________ African Bureau of circulations
  16. Advertisements provide consumers with essential information about products and services including _______
  17. Advertisers can reach audiences in target geological areas by ____________
  18. Advertising agencies were first urbanized for and still serve the purpose of __________
  19. Advertising by a local merchant who sells directly to the customer is ________
  20. Advertising directly to consumers in newspapers was primarily popularized by ______________
  21. An advertisement appearing on two facing junior pages that occupies only part of each page is ___________
  22. An economy that relies on purchases of goods and services and on advertising to create a climate that encourages those purchases has been termed a __________
  23. An ______ is a long-format television commercial typically five minutes or longer
  24. Compensation to a salesperson agency et as a percent of their sales is known as_________
  25. Core brand values should be predictable via________
  26. Define what is destined by the cognitive stage of consumer advertising?
  27. Degree to which a consumer purchases a certain brand without considering alternatives is ____________
  28. IMC is about?
  29. Letters folders reprints or other material sent through the mails directly to prospective purchases is____________
  30. Marketing communications is used to achieve one of two principal goals The first concerns the development of brand values What is the other goal?
  31. Newspaper Advertising Strengths
  32. Projecting the image of the company by taking up social causes for a long term benefit is done through
  33. Psychological research has exposed which of the following to advertisers?
  34. Television advertising that include a telephone numeral for ordering is an example of__________
  35. The E-commerce domain that involves business action initiated by the consumer and targeted to businesses is known as____________
  36. The key to the success of the typical advertising plan is that it contributes to ___________
  37. The over all objectives that a company wishes to accomplish through its marketing program is called___________
  38. The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called____________
  39. The product that reaches maturity and wide-scale acceptance enter the _______stage of advertising
  40. The product usefulness is recognized and its superiority over other brands has yet to be established in ______ stage of advertising
  41. The segmenting of mass-media audiences into smaller groups because of the diversity of media outlets is ___________
  42. These are written documents often urbanized by the Account Manager to provide media planners with relevant information necessary to select and buy media suitable to the campaign
  43. T_______ is a combination of marketing functions including advertising used to sell a product
  44. Violations that ethical advertisers strive to avoid comprise which of the following?
  45. What are the elite qualities of advertising? Consumers view advertised products as standard and legitimate Advertising is expressive allowing the dramatization of products Advertising can be used to build up a long-term image for a product Can reach masses of geographically dispersed buyers at low cost exposure
  46. Which of the following is NOT an area of dependability for people who work in an advertising agency?
  47. Which of the following was not referred to as a meaning of IMC?
  48. Which television Network started selling advertising sponsors?
  49. ____ is used in outdoor advertising to refer to the number of billboards used in one display
  50. _____ allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen
  51. _____ is the material abounding to the magazine or newspaper to use in the production of the advertisement
  52. ______ is a preferred position for newspaper advertisement generally following and next to reading matter or top of column next to reading matter
  53. ______ is about direct person to person selling or voice to voice or digital to digital communication designed to explain how products services or ideas fit the needs of a prospective customer
  54. ______ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine
  55. ______addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
  56. _______ are large structures located in public places which display advertisements to passing pedestrians and motorists
  57. _______ involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients
  58. _______ is an array of reach according to the level of frequency delivered to each group
  59. _______ means doing what the advertiser and the advertisers peers believe is morally right in a given situation
  60. _______brings the product to the attention of potential customers
  61. ________ is the encircling term that involves the use of electronic platforms � intranets extranets and the Internet � to conduct a companys business
  62. _________ is a term used to define a medium geographical potential
  63. _________ is a transit advertising term specifying two displays in each vehicle
  64. _________ is an advertisement in a print medi
  65. __________ aims to transform the perception attitude or action of the prospective customer
  66. __________ is a reduction from regular rates when advertising contracts to use quantities of advertising
  67. __________ is networks that connect people within a group to each other and to the company network
  68. ___________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser
  69. ___________ is about bringing your product/service to the notice of your target market and reminding them or persuading customers to purchase that product/service
  70. ___________ is an extent or degree of consumer awareness of an advertisement within a specific medi
  71. ___________ is the outer shell of the advertisement which should be attention-grabbing attractive and interesting to your customers
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