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Mobile Marketing MCQ Questions
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1. Which of the following is the form of mobile marketing?
text
voice call
graphic
All of the above
2. Which of the following is most common delivery channel for mobile marketing?
 text
 voice call
 graphic
Search engine marketing
3. what is the full form of LBS in mobile marketing?
Lead-based Service
List-based Service
 Location-based Service
None of the above
4. what is the key aspects of sending effective push notifications?
Send highly personalized messages
Send with high frequency
Both A and B
 None of the above
5. what are 2 data-backed push messaging best practices?
Do not use promotional language
Send push notification during week (avoid weekends)
Schedule push message for afternoon
None of the above
6. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?
 Hyperlocal marketing
SMS marketing
QR codes
 All of the above
7. What is true about 2D barcodes?
barcodes cannot scan vertically
barcodes cannot scan horizontally
A mobile user can scan barcodes in the environment to access associated information.
Both B and C
8. How many % of mobile web users abandon pages if they don't load within 10 seconds?
0.6
0.65
0.7
0.75
9. How many % of adults primarily use their smartphones to access content/information?
 0.85
0.9
0.95
 0.97
10. How many maximum character are allowed in sms marketing?
150 character
160 character
170 character
180 character
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